The best part of utilizing American Lifestyle magazine is the customizable freedom you have. A large part of this comes through in your Front Inside Cover Letter—an important part of this process that can really give people an idea of who you are and why they should trust your expertise. Your magazine letter can say… Read more »
Less is More for Your ALM Cover Letter
How to Pull Employees Out of a Slump
As a manager or business owner, one of your biggest responsibilities is motivating your workforce. Whether you have 5, 50, or 500 employees, it’s inevitable that there will be bumps in the road. Here are three tips to empower your team to go above and beyond, and enrich their experience within your organization. Video Transcription… Read more »
Spring Marketing Strategies That Get You More Leads
How does the old saying go—April showers bring May flowers? Well, the same goes for your lead generation this season. As the spring market heats up, the opportunity to secure new leads (and foster old ones) is skyrocketing, you just need to know how to make the most of one of the busiest times of… Read more »
The Most Important Question to Ask
Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »
Create a Clickable Call to Action on a Real Estate Landing Page
Updated January 2023 So prospects have made their way to your landing page. Congratulations, but now what? In order to convert these prospects into leads rather than lose the potential of a new client, your page must be outfitted with a properly designed, actionable call to action (CTA). A CTA is typically a button that… Read more »
Product Toolkit: Promotional Copies
ReminderMedia wants to keep our clients up to date on all the greatest tactics for using our products. In the third installment of our Above the Noise: Product Tool Kit series, Marketing Services Team Facilitator, Kaitlyn Burke reviews how you can use American Lifestyle magazine’s Promotional Copies to leave a lasting impression while prospecting. Video… Read more »
What Every Real Estate Agent Needs to Know About Niche Marketing
It takes guts to decide to focus on a niche. It feels limiting not going after every one. More often than not, though, marketing to less people actually leads to more business. How is that possible? The short answer is that specializing in a niche focuses your marketing, which makes it more compelling. You can’t… Read more »
Article Spotlight: CRAFTED at the Port of LA
Housed in a WWII-era port warehouse on the LA waterfront, CRAFTED at the Port of LA provides local artists an opportunity to share their handmade goods with the public in a unique, open market environment. Widely known as America’s Port, the LA waterfront is America’s premier gateway for international commerce, and because port operations are… Read more »
Mailing List Tips: Identify Your Connectors
If you’ve read Malcolm Gladwell’s book, The Tipping Point, you’ve learned about three different archetypes of people out there: Mavens Salespeople Connectors Mavens are the knowledge bases in life. They seem to have random trivia stuffed in every nook and every cranny of their brain and are happy to share anything with you. These are… Read more »
5 Proven Ways Agents Can Earn Trust and Build Rapport with Clients
Building trust with your clients, whether in real estate or any sales profession, gives you a competitive advantage because it helps form long-term relationships that drive repeat business, referrals, and word-of-mouth marketing that attracts new clients. In fact, a study by the Keller Center for Research at Baylor University found that trust has been shown… Read more »
3 Things Every Agent’s Marketing Plan Needs
Updated October 2023 We’re guessing that if you’ve found this blog post, you likely already know a thing or two about marketing plans, but you’d like to get a few pieces of advice to take your plan to the next level. As such, you probably already understand the many benefits that come from mapping out… Read more »
How to Ask for Client Reviews (and Actually Get Them)
If you read this blog regularly, you know we believe in the power of referrals. Leveraging your relationships with happy clients is a smart way to generate new business. But what if your clients don’t know anyone who has a need for your services in the near future? There’s another way those clients can immediately… Read more »
