Most agents use their drive time to make phone calls and stay in touch with all their contacts. Since agents spend so much time in their vehicles, it only makes sense that they transform their car from a basic mode of transportation to a bona-fide rolling office. Here are some solutions to getting your ride… Read more »
Make Your Car Your Office
Never Dance Around the Close
I teach everyone on my sales floor to “assume the close,” meaning they should go into every pitch already convinced they are going to land the client. Reality dictates that there is still a long way to go. Objections will arise, and more than likely the sale won’t happen, because sales is a losing game…. Read more »
3 Critical Home Inspections for Newly Built Homes
Many buyers have heard a lot of horror stories when it comes to maintaining an older home. So, when they go to buy a house, they choose to take up residence in a brand-new property thinking it will be hassle free. More often than not, a brand new home will be less prone to issues,… Read more »
REALTORS® & Renters: A Winning Combination
“You’re either paying your own mortgage, or you’re paying someone else’s.” That sobering fact, wisely stated by a real estate agent and friend of mine, was all it took to get me thinking about homeownership. I’ve been renting, in some form or fashion, since I was 18 years old. The agent called attention to the… Read more »
Customer Story: “It’s Not Your Typical Piece of Marketing”
Michelle Renteria understands that prospects have more resources than ever before when it comes to realty. She has to go above and beyond to stand out. “Creating value for our client is really important, and can be challenging.” She uses American Lifestyle magazine as a cornerstone of her outreach because, “It’s really packaged so beautifully,… Read more »
3 Reasons Millennials Are Choosing Suburbs Over Cities
As a real estate agent, you probably don’t consider millennials your target clients for suburbia. However, more and more recently, there has been a large influx of millennials making their way from the cities back to the comforts of white picket fences and cul-de-sacs. While some still want the craziness that city life embodies, others… Read more »
6 Questions for REALTORS® to Drive Testimonials
Why did you decide to move? What separated me from the competition when you were choosing a relator? What did I do best to help advance your purchase or sale? Would you ultimately recommend my services to friends and family? Would you use me for a future real estate transaction? … Read more »
5 Customer Service Skills that Every Sales Rep Needs
A career in sales can be mentally exhausting. From cold-calling to following up, you’re inevitably going to interact with people from all walks of life. In order to be successful, a sales rep must possess a multitude of customer service skills. Regardless of how much effort you put into perfecting your pitch, it’s nearly impossible… Read more »
Handle Objections Like a Boss
In this episode of Above The Noise, Luke Acree talks about how to overcome objections as they arise by outlining three general tactics that you can apply to any pitch, any prospect. Video Transcription Guys today we’re talking about cold calling and I want to talk a little bit more about this topic of handling… Read more »
The Ultimate Daily To-Do List of Successful REALTORS® [Updated 8/14/19]
It’s difficult for real estate agents to maintain a daily routine. The job requires constant adaptation, and since no two days are ever the same, agents have to remain agile. But there are 4 things you absolutely must do everyday. If you carry these tasks out every day, there is no doubt you will be… Read more »
A Trip Down Marketing Lane
Nostalgia has always been used as a marketing tactic and likely always will be. Why? It’s effective, and this effectiveness stems from our collective craving of familiarity. Though some people are more open to change than others, you can almost guarantee that a sales pitch that harkens back to something memorable will win every time…. Read more »
The Benefits of Hosting a Real Estate Open House
For better or for worse, the concept of an open house has been a longstanding tool in real estate. An open house allows potential buyers the opportunity to walk-through a listed home to get a perspective they might not pick up from photos and descriptions. As productive as that sounds, open houses alone rarely result… Read more »
