As a real estate agent, you probably don’t consider millennials your target clients for suburbia. However, more and more recently, there has been a large influx of millennials making their way from the cities back to the comforts of white picket fences and cul-de-sacs. While some still want the craziness that city life embodies, others in Generation Y would rather live at home and save up for a house with a yard or just live in the suburbs in general, where honking taxis are only present on the TV in front of them. Below are three reasons why millennials are making their move, and why you should be paying more attention to this growing market.
The biggest deciding factor in where millennials are choosing to move is based on finances. Rent prices in cities aren’t just a myth, rather an unfortunate deciding factor in where you choose to plant your roots. Renting closer to the suburbs is more practical and you get more space for what you pay for. Millennials feel that cutting back on rent grants them more freedom to save for future plans.
The bustling aspect of cities is enticing for some, but for most, it’s a hindrance to everyday life. Cars speeding past crosswalks, hurried walkers rushing to work, and constant construction quickly become unwelcome distractions for city dwellers. Sure, in the suburbs you have busy roads and the occasional new development being built, but compared to larger cities, it’s a quiet bubble. When coming home from work or long trips, you crash on the couch and say, “it’s good to be home.” That’s harder to do in a city environment, where it’s constant chaos at all hours.
It’s more spaced out.
While cities have public transit, commutes can still be a burden. The delays, packed subways, lack of express trains, and general difficulty of commuting in the city don’t always make the abundance of transportation seem all that great. It can still be troublesome to maneuver around, even with the advances in technology. The convenience that sold you on moving to the city in the first place doesn’t hold for long, and you are suddenly left wondering why you left the quiet, generous spaciousness of suburbia.
Millennials aren’t ones to count out when looking at your audience in suburban areas. They can be just as willing to buy a home and settle down in a neighborhood as your other potential clients. Make sure to always be thinking outside of the norm so you can be communicating with all possible prospects in your area.