Michelle Renteria understands that prospects have more resources than ever before when it comes to realty. She has to go above and beyond to stand out. “Creating value for our client is really important, and can be challenging.”

She uses American Lifestyle magazine as a cornerstone of her outreach because, “It’s really packaged so beautifully, and it looks like a magazine that you would buy at a bookstore or a magazine stand, it’s not your typical piece of marketing.”

Michelle makes sure she sends to the right people, past clients that are also centers of influence. Those clients have the publication front and center in their homes and it draws the attention of a guest, who, after hearing about Michelle’s wonderful service, goes onto become a client as well.