Last year, the sales manager at a car dealership told me about an embarrassing episode involving one of his salespeople. Apparently, this guy’s grandmother came to the dealership and bought a car, not from her grandson, but from another salesperson! She didn’t dislike her grandson (at least as far as I know). So why didn’t… Read more »
3 Steps to a Profitable Social Network
3 Ways Sharing Your Values with Clients Can Improve Your Business
Around the holidays, many companies and business people join together to help others in need. Supporting these causes isn’t just good for those in need; it’s good for your business, too. Whether you decide to volunteer, support nonprofit organizations, or make charitable donations, here are three ways to leverage your good deeds for your business…. Read more »
How These REALTORS® Increased Their Referrals by 20%
Like many real estate agents, Tom and JoAnn Jacobs are busy working with their clients, but they still wanted to stay in touch with their past clients. Whatever they did to maintain these relationships had to be easy, affordable, and something their clients would love. Their own personally branded magazine was the answer. Check out… Read more »
3 Quick Tips to Improve Your Door Knocking
For a Realtor®, lead generation is the mainstay of the industry. From cold-calling to email campaigns and social media ads, the industry is inundated with lead generation tactics. Yet the old-school door-knocking method is often overlooked. If done correctly, pounding the pavement can be an extremely effective, and, frankly, can open more doors than other… Read more »
3 Tips for Hosting a Stellar Open House
The open house has long been one of the most important marketing events for real-estate agents. Not only does hosting an open house help market the listing to potential buyers, but it also helps the agent get their name out there—marketing themselves as a friend and expert to the community. It presents the house that’s… Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
Sales Tips for Closing Any Deal
In order to close a deal, you have to act as a guide. The prospect is going to display hesitation. They’re going to have excuses. They’re going to want to think about it. These obstacles can be overcome, and sometimes it seems easier to just let a prospect walk away with their doubts and hope… Read more »
The Power of Belief
Many of us are not lucky enough to represent a product we love when we take our first sales job. Instead, we hype steak knives or exaggerate the quality of used cars. These are the proving grounds that churn out salespeople—boot camps where we learn what we’re made of. We get a taste of the… Read more »
5 Ways to Make a Great First Impression
It can be nerve-wracking to introduce yourself to a stranger and want to immediately impress them. But there are plenty of ways to ensure the first time you meet someone, they’ll be guaranteed to remember you. Smile You don’t have to look like a kid on Christmas morning all day. Instead, you want to exude… Read more »
Lead Generation vs. Lead Cultivation
In the real estate world, there seems to be a whole secondary industry devoted to selling agents leads. The lead game is no joke, and if agents want to keep their pipelines full, they always have to keep an eye on the next sale. But having an eye to the future doesn’t mean you have… Read more »
Analyze the Intent of Your Customers
Deep down, what do your clients really want? They obviously want to buy or sell a house. But any good real estate agent knows that a client wants so much more than four walls and a roof. Home ownership holds a lot of meaning to the people making the purchase or sale. No two clients… Read more »
Perfect Closing Gifts for Spring
It won’t be long before winter ends and people emerge from states of partial hibernation to start looking for homes. The energy of spring is on the horizon and that means a busy season for real estate agents. Hopefully you have remained in touch with your sphere over winter and will be able to hit… Read more »
