Rules of Social Media: Post at least twice a day. Don’t post every day. As an agent, you have to use Facebook. Facebook is a waste of your time. In the world of social media, it can be difficult to navigate fact and fiction. You’ve probably heard some variation on the aforementioned rules before, and… Read more »
Navigating the Contradictions of Social Media
How Agents Can Survive Facebook’s Ad Changes
Big news for real estate agents! Starting on August 15th, Facebook will be removing their “likely to move” behavior from their ad targeting. Do you know how to prepare for the changes? In this episode of Above the Noise, Vice President of Marketing Josh Stike provides three tips to help you navigate the change. Video… Read more »
How to Be Successful with Your American Lifestyle Digital Edition
American Lifestyle’s digital edition is a monthly email of your digital publication that we send directly to your clients’ inboxes. One of the features that we offer clients is access to their email analytics. But, how do you know if your digital edition is performing well? On this episode of Above the Noise, brand content… Read more »
The Ultimate Identity Crisis: How to Close a Brand Gap
Branding is one of the most important aspects of any business, regardless of the size. Developing a cohesive brand strategy will help to distinguish your business from the rest of the competition. While writing down your company’s vision, brainstorming your product’s benefits and features, and creating a logo may seem relatively simple from the outside,… Read more »
Ep. 33: The 3 Phases of Cold Calling
Cold calling isn’t most people’s favorite method of prospecting, but it’s one of the most effective. How can you really take your technique to the next level? In this episode of Stay Paid, Josh, Luke, and our Director of Sales, Nick Bianco, discuss the art of cold calling, how you can hone your skills to… Read more »
Make the Most of Your American Lifestyle magazine Promo Copies
If you already use promotional copies of your American Lifestyle magazine, you know how powerful they can be at listing appointments, open houses, and for prospecting purposes. They are an invaluable addition to your marketing toolbox, and, just like the copies you send to your mailing list, they can make a huge impact. But even… Read more »
Interview with Tiffany Beltran: How to Brand Yourself on Social Media
Let’s face it: breaking into the real estate industry takes an immense amount of grit—something that rising star Tiffany Beltran knows all too well. Fortunately, her determination has paid off tenfold. In the past two years, she has not only closed an abundance of deals, but also has built a notable presence on Instagram. In… Read more »
How to Utilize Your Promo Copies This Fall
You leave your promotional copies at listing appointments, open houses, waiting rooms, and even at your hairdresser’s office. This fall, with back to school season in full swing, consider these more autumn-specific places to leave your promo copies. Make the most of your customized magazine by embracing what the season has to offer. Community fairs… Read more »
Interview with Andy Dane Carter: How to Remove Your Fear and Commit to Your Business
Real estate expert and investment strategist Andy Dane Carter is all about coaching people to achieve the success they deserve. His passion for real estate and helping clients “unlock their potential” has led to millions of dollars for investors. In today’s episode of Stay Paid, Luke and Josh sit down with Carter to find… Read more »
4 Content Marketing Mistakes You Absolutely Want to Avoid
There’s really no overstating the value of content marketing. Offering something that informs, entertains, or elicits an emotional response from your audience will make them more likely to view you as a trusted authority. If they don’t immediately buy from you, odds are good they eventually will . . . so long as you continue… Read more »
Ep. 41: Interview with David DeCelle: Paving Your Way to Financial Success
In business, going off on your own comes with its fair amount of risks. This was a risk that entrepreneur and financial expert David DeCelle of Financial Advisors’ Alliance was willing to take. In this episode of Stay Paid, Josh and Luke talk with David about his journey right out of college that took him… Read more »
Top 5 Client Appreciation and Gratitude Strategies
You need more than just another list of client appreciation ideas—you need a client appreciation strategy that will let your clients know you’re continually making them a top priority. When your goal is to earn a steady stream of new business from your past clients, you’ve got to make sincere gratitude and going the extra… Read more »
