If you already use promotional copies of your personally branded magazine, then you know how powerful they can be at making an amazingly professional first impression at listing appointments, open houses, and when prospecting. They are an invaluable addition to your marketing toolbox and, just like the copies you send to your mailing list, they place you head and shoulders above your competition.

But even if you’re a seasoned user of promotional copies, there are always ways you can improve the customizable components of your magazine to maximize results. The next time you order a new batch, keep these tips in mind.

The length and content of your letter

The Front Inside Cover Letter of your magazine is the first impression readers will have of who are and the type of services you offer. Say too much in your letter, and the reader will lose interest; say too little, and you won’t be taking advantage of this valuable space.

The letter in your promotional copies should give people insight into the type of agent you are, and end with a strong case for why people should consider you the next time they’re ready to buy or sell.

The content on your Tear Out Cards

The beauty of Tear Out Cards is that they can push recognition for your business far beyond the people who pick up the magazine. The content on these cards should be something people will want to pass along to everyone they know.

Recipes are particularly good for this—who doesn’t love to eat? But it’s also important to remember not to include timely content on these cards if you’re planning to drop your promotional copies off in doctor’s offices or leave them with prospects. You want your magazine to make an impact for as long as possible, and that means if someone picks it up in August, they might not want to read a recipe for holiday cookies.

The engagement of your Back Cover

The Back Cover is the last piece of your magazine people will see, and it should leave them with a solid (and lasting) impression of you. Keep in mind that with promotional copies, people reading are just getting acquainted with you and your business. What can you do to make it clear you are the number one choice for their needs?

Using the space on the Outside Back Cover space, real estate agents can showcase a custom ad with a prize listings, financial advisors could feature the advisors in their office, and insurance brokers could include a list of reasons to invest in life insurance. Any of our marketing strategists can share dozens of ideas with you, so schedule an appointment to discuss your needs. If you can highlight the benefits of using your services, readers will forever associate you with your industry.