The best part of utilizing a personally branded magazine from ReminderMedia is the freedom to customize many of its features. One such feature is your Front Inside Cover Letter, an important aspect of your magazine that you can use to give recipients a clear understanding of who you are and why they should trust your expertise.

Your magazine letter can say a lot about you and what you bring to the table. It’s important to utilize this chance to be persuasive, and tailor your copies to each individual—but it can be easy to overdo it. Follow these three simple tips on making your letter as captivating as possible with the least amount of words.

Know your audience

Who are you sending the magazine to? Is this someone who you recently added to your mailing list or a long-time client? Are they looking to sell the home they’ve lived in for decades, or are they aiming to buy a vacation home on the opposite side of the country? You can write different letters to different individuals or groups based on their situation. Knowing when to differentiate your letters and to whom speaks volumes. Our product toolkit goes more in depth of how to leverage the most out of your inside cover letter. Think about the person who’s receiving your next issue, and tailor your message accordingly. Knowing what appeals to each person on your mailing list can help you construct a thoughtful, yet concise letter.

Use comparisons often

People love figures of speech—similes, metaphors, analogies, and the like. Comparisons are also a widely used technique in persuasive writing. Take a trip down memory lane and dig up those college writing skills to really wow your mailing list. When your client or prospect reads a comparison to something they know is true, it gives the writing more authority.

End with a strong call-to-action

Why should they do business with you instead of another agent? Signing off your letter with a compelling and persuasive call-to-action can make all the difference in getting repeat and referral business.  You want to give them a takeaway to remember you by, which can be done by using effective action words, such as get, how, and now.

Your inside cover letter can be simple and straightforward, while also generating leads and getting you more business from clients, both old and new. Follow these tips, and optimize the power of your letter.