Congrats! You passed your exam, and you’re now a real estate agent. You’re probably wondering, “What are the first steps I need to take to get the ball rolling?” The answer is simple—start building your database. Although this may seem overwhelming initially, don’t worry, it’s not as complicated as it sounds. Creating and leveraging your… Read more »
How to Build a Killer Income-Producing Client Database
Ep. 278: How to Conquer the Victim Within and Embrace Success
Practice These Daily Habits for Success If Having a Victim Mentality Is a Learned Behavior, Then so Is Being a Success Who should listen: If you find yourself blaming circumstances or others’ behaviors for your situation, then you owe it to yourself to listen to this episode and find the inspiration and know-how to… Read more »
Practical Self-Care Tips for Agents
Over the past few months, real estate professionals all over the country have been experiencing a market that only comes along once or twice in a career. For many, multiple offers, frustrated homebuyers, and tough negotiations have become a fact of each and every transaction. That means frayed nerves, stressful days, and sleepless nights for… Read more »
Ep. 353: Taking a Bold Approach to Digital Content (with Christina Swyers)
Cold Calling Is Out … Digital Content Marketing Is In! Who should listen: Real estate agents who need direction on how to take their real estate business to the next level through effective social media practices with video content marketing. Key idea: Digital content marketing is the future for successful real estate agents. Christina… Read more »
Mistakes to Avoid in Video Marketing
In recent years, the power of video has only increased. When you scroll through any social media or news site, videos are constantly playing. However, we’re at a point now where it is possible to make mistakes with your video marketing. Putting out a video doesn’t just equate to instant success. Making repeated mistakes can… Read more »
5 Tips for Agents Looking to Market on a Budget
For top producers, there’s typically plenty of money available to pour into marketing campaigns. In those businesses, it’s all about trying to get the best possible ROI, rather than nickel-and-diming each expense to save a few bucks. The reality for many other agents is much different. While marketing is a priority, there simply isn’t a… Read more »
The 3 E’s of Content Marketing: A Universal Strategy
“What type of content should I send to my audience?” is among small business owners’ most frequently asked questions. Use the 3 E’s and never worry again. In today’s hypercompetitive world, content marketing is a necessary part of any successful business’s marketing plan. In addition to being among the most cost-effective strategies, supplying content that… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
Ep. 456: The Only Growth Strategy That Never Fails (with Justin Brock)
Beyond Transactions: How Prioritizing Value Builds Brands Customers Will Love and Trust At any given time, only 3% of your audience is ready to buy from you today, so it’s important to develop a strategy that will keep the other 97% in your pipeline. A key component of that strategy should be activities that… Read more »
The Best Real Estate Postcards for Farming
With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
