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Lead Generation and the 3 Leads Every Agent Should Call Daily

Being a successful real estate agent is all about balancing long-term preparation with short-term execution. A lack of structure has been the downfall of many agents. Here are 3 calls you should make every day, regardless of where the work takes you. FSBO Just about 50% of for sale by owner (FSBO) transactions occur when… Read more »



Insider Tips for How to Find Real Estate Leads on Facebook

There’s quite a lot to understand about how to find real estate leads on Facebook. And it certainly takes a fair amount of work to target the right audience and close any leads you do get. But worry not—you’ve come to the right place. Read on, and you’ll get the inside scoop from our crack… Read more »


Make a Good Impression with Useful Promotional Items

Though many businesses focus heavily on their digital marketing efforts, the overwhelming amount of advertising on the web and social media can make it difficult for your brand to stay top of mind. That’s why it’s important not to overlook options for reaching people in the “real world.” One of the best ways to maintain… Read more »


Ep. 17: Recap of Marketo’s Marketing Nation Summit

Our Vice President of Marketing, Josh Stike and Brand Content Manager, Jessica Carlin just returned from Marketo’s Marketing Nation Summit. While they went with the expectation of receiving actionable advice regarding the piece of software we utilize, they were surprised to take away so much more. Between inspirational keynote speakers and tips on how to… Read more »


Why You Need to Stop Using a Facebook Profile for Business

If you are still using your personal Facebook profile to market yourself or your business, you need to stop. Immediately. Not only are you missing out on the many benefits that Facebook provides business pages, but you’re also violating Facebook policy. The terms clearly state the following information: “You will not use your personal timeline… Read more »


Basic Tools a New REALTOR® Needs to Succeed

For the past few months, you’ve spent countless hours studying and have passed the exam with flying colors—you’re officially a licensed REALTOR®! So now what? One of the first things to determine are the tools that you’ll need. We’re not just talking about a stack of business cards; it’s more than that. Think along the… Read more »


Here’s What Agents Should Post on Facebook and Social Media

What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »


Capture This: The Benefits of Video Testimonials

In business, we all strive for content clients. In fact, we put in so much effort to ensure our clients, that we neglect to leverage their contentment once the transaction is complete. However, a happy client is more likely to leave a raving review in the form of a video testimonial than those who had… Read more »


The Best Golden Nuggets from Stay Paid in 2019

Ep 112: The Top 7 Golden Nuggets of 2019

   Every week on Stay Paid, hosts Luke Acree and Josh Stike pride themselves on having conversations with top producers from all industries and unearthing “golden nuggets” of wisdom and actionable advice that you can use to grow your business. We’ve been mining the archives, and, this week, we’re excited to share some of… Read more »


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The Only 3 Real Estate Content Ideas You’ll Ever Need

Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »


Time to Expand? How to Build Your Dream Real Estate Team

Some real estate agents and brokers love the individual effort required to run a real estate business. Others naturally gravitate toward cooperative work, participating in training events, professional organizations, and leadership councils. If you’re ready to put your talent for organization to work growing your business on a larger scale, it may be time to… Read more »