Brand Recognition That Is Off-the-Charts! Who should listen: Anyone who needs to hear that there is no such thing as too much marketing. Key idea: Take every opportunity and use every medium to consistently brand yourself. Action item: Examine the ways in which you are branding yourself. Are you encouraging people to know, like,… Read more »
Ep. 274: Agent’s Branding Paid Off to the Tune of $40M (with Mahsheed Parsons)
The Best Realtor® Closing Gifts for Buyers
Ideally, you want a truly unique, high-quality, well-appreciated, personal closing gift that won’t break the bank and has the added benefit of consistently keeping you top of mind for referrals and repeat business. In an industry such as real estate, where nurturing and managing customer relationships is a main driver of new, repeat, and referral… Read more »
5 Strategies for Geo Farming with Real Estate Postcards
Agents must understand that geo farming functions like a steady, slow-burning flame—not a firebomb. As a real estate agent, you have a ton of sophisticated marketing options available to you—AI-assisted outreach, social media, and Facebook ads, to name only a few. It’s enough to make you wonder, Does geo farming with real estate postcards still… Read more »
5 Steps to Building a Personal Brand
Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea
Anthony Sarandrea is recognized as one of the top lead generators in the world—running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals, including health, finance, and education. He’s consistently featured as one of the top under 30 year old entrepreneurs, and was featured alongside Snapchat’s… Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
10 Lucrative Client Events Financial Professionals Can Use to Grow Their Businesses
If you’re wondering how financial advisors get prospects, it’s by optimizing existing relationships. Client events will strengthen your existing connections, encourage clients to introduce you to new leads, and allow your guests to get to know, like, and trust you. If you manage personal investments and want to attract new clients, then you’re going to… Read more »
Using Instagram Stories to Generate Business
Since they first appeared on the app in 2016, Instagram Stories have grown significantly in popularity. What many thought to be a “copycat” of Snapchat has now become a highly valuable resource for influencers looking to make an impact and spread the word about their businesses. Recipe accounts, for example, have used stories to create… Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
6 Video Marketing Mistakes Every Agent Must Avoid
Guest blogger Andre Oentoro shares his advice for creating eye-catching and engaging videos by reminding agents of the mistakes they don’t want to make. Real estate is a competitive business. It’s not easy to start a real estate business alone or even when you have the support of a broker. The competition may be tough,… Read more »
How to Create a Successful Morning Routine
When you wake up every morning, what are you doing to set yourself up for success? So many people roll out of bed and do the bare minimum to prepare for the day ahead. Top producers understand that when you don’t make the most of your morning, you’re doing yourself a huge disservice. Follow these… Read more »
The Beginner’s Guide to Facebook Advertising
Let’s face it: understanding how to leverage Facebook ads is crucial if you want to have a winning social media strategy. However, between targeting an audience, determining a budget, and setting a schedule, creating an ad campaign can oftentimes seem overwhelming. Use this guide to help you better understand each moving piece, and build a… Read more »
