“People Don’t Buy What You Do. They Buy Why You Do It.” ~ Simon Sinek, leadership expert and author Authentic, detailed, and well-crafted stories leave an emotional impression on your audience that is more persuasive and longer lasting than simple facts. Roger Short believes, as he says in his Stay Paid interview, he is… Read more »
Ep. 486: How to Forge a Legendary Brand Using the Potency of Stories
3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix
Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »
3 Easy Tips for Agents to Increase Brand Awareness with Local SEO
When you’re searching for a local business or service, where do you turn? More than likely you grab your phone or open your laptop and rely on a search engine to fire back a plethora of results within a few seconds. Let’s face it: with the internet, searching is a breeze. But have you ever… Read more »
Ep. 201: A conversation with 30-under-30 Top Realtor, Cyrus Mohseni
What Does It Take to Succeed? To succeed in business, it helps to succeed in life. Helping you succeed as an entrepreneur is what Stay Paid is all about. Week after week, Luke and Josh interview highly successful entrepreneurs and ask them questions about how they built their businesses and what advice they would… Read more »
Ep. 138: John Anderson– How to Specialize Your Marketing During the Quarantine
John Anderson is the managing director of Practice Management for Independent Advisor Solutions by SEI. He has been with SEI for over 25 years, and is responsible for all programs focused on helping financial advisors grow their businesses, creating efficiencies in their operations, and differentiating their practices. John is frequently quoted in publications such as Investment News, Financial Planning magazine… Read more »
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
The 2023 Complete Guide to How to Become a Luxury Real Estate Agent
Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who swims… Read more »
Ep. 184: Top 5 Actions Entrepreneurs Should Take Every Day
Characteristics of Successful Entrepreneurs The Daily Routine A quick internet search will return more than enough results to produce a comprehensive list of the characteristics of successful entrepreneurs. For entrepreneurs who succeed, there’s no doubt that a great idea that meets a market need, sufficient capital, and sheer luck play a role. But just… Read more »
Increase Engagement with Hashtags and Geotags
Increasing your engagement on social media can be tough, especially when you don’t know where to start. When used in a genuine and organic way, hashtags and geotags can help bring people to your page and, more importantly, get them to follow you. Start building up your brand by integrating more hashtags and geotags into… Read more »
Step-by-Step Instructions to Set Up a Facebook Business Page
Are you looking to grow your brand on Facebook? While you can make connections through your personal account, the only way to truly make waves on Facebook is through a dedicated business page. Today on Put a Pin in It, Andrea Tremper gives step by step instructions for creating a professional business page that… Read more »
How to Create a Facebook Open House Ad
Are you looking to launch an engaging, targeted Facebook ad for your open house, listing, or other product or service? Today on Put a Put a Pin in It, Andrea Tremper gives step by step instructions for creating an effective targeted ad that will really get results. Video Transcription Whatever line of work you’re… Read more »
Ep. 4: Four Things Salespeople Should Do Daily
When it comes to sales, consistency is key. If you can ritualize certain tasks, you can get more done without creating stress. Commission is a rollercoaster, and you want create as much assurance as possible. In many cases, salespeople are fall victim to paralysis by analysis. They spend too much time thinking about what they… Read more »
