Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
How Agents Can Build Authentic Customer Relationships on Social Media
Why You Need a Personal Brand to Succeed
Real estate agents get a lot of unfair criticism for putting their faces on all their marketing. But here’s the thing: When you’re an agent, it’s important for people to recognize your face. Personalized marketing is what builds trust and brands you as the local expert in your market. Of course, some agents think it’s… Read more »
Ep. 45: Interview with Ed Stulak: Taking Your Marketing and Lead-Gen into the Digital Age
Ed Stulak, aka the “The Millennial Real Estate Agent,” has used his youth to his advantage—taking the industry by storm with his innovative and relevant social media tactics. On today’s episode of Stay Paid, Luke and Josh talk with Stulak about how he has turned his creativity on social media into huge deals for his… Read more »
Ep. 211 Jeff Lerner: Giving away millionaire secrets
How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »
Call These 3 Leads Daily, and Close More Deals
There are 3 types of contacts agents need to call every day if they want to keep their pipelines full. Structure can be hard to come by, but when REALTORS® consistently reach out to these leads, they close more deals. Video Transcription Guys today I want to give you three leads every REALTOR® should call… Read more »
Customer Story: “Very Consistent Brand Recognition”
Kama Dersham, an agent with Keller Williams, understands the importance of marketing. “What we really are is a marketing team and a negotiating team. That’s the skillset that we work on a lot.” While the first magazine company that she utilized didn’t bring her success (just a headache), she has found American Lifestyle and ReminderMedia… Read more »
How to Create a Client Persona
Creating an Ideal Customer Persona A clear understanding of your ideal customer allows for more targeted marketing, enabling you to tailor your products, services, and communications to meet their specific needs. Back in 2009, the people at Tropicana decided to rebrand their orange juice with a newly designed carton. They replaced the decades-old image… Read more »
Ep 84: Become a Top Producer by Being Your Authentic Self (with Bubba Mills)
Bubba Mills is the owner and CEO of Corcoran Consulting & Coaching, an international small business, mortgage, and real estate coaching company, whose clients are recognized as some of the most successful professionals in their respective fields. Today on Stay Paid, Bubba discusses the strategies he uses to help his clients become top producers. Key… Read more »
Ep. 89: Build Your Brand with These Digital Marketing Tips (with Today’s Business)
Chaz Cervino and Tom Ottaiano started out as teammates in Hofstra University’s football program. Today, they are the president and CEO (respectively) of Today’s Business—a rapidly growing digital marketing agency that has worked with top athletes, luxury real estate companies, and countless other industries. Today on Stay Paid, Chaz and Tom offer tips for… Read more »
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
Ep. 371: How to Create a Magnetic Authentic Brand
What Attracts Also Repels Who should listen: Solopreneurs who need to develop their own leads and want to solve problems they love to solve for the type of clients they love to help. Key idea: Business isn’t B2C or B2B. Rather, business is H2H—human to human. People do business with people; social media is… Read more »
