Mike Cuevas, also known as the “Real Estate Dude,” started his career as an agent and a broker—seeing great success in both. He has since branched out to start his own marketing company, which specializes in personal branding services, content creation, websites, and video marketing—among others. In today’s episode of Stay Paid, Josh sits down… Read more »
Ep. 56: Interview with Mike Cuevas: Why It’s Important to Be Yourself in Your Business
Ep. 186: 5 Tips to Help You Crush Your Rookie Year
How to Get Started in Real Estate A Five-Step New Real Estate Agent Business Plan That’ll Set You Up for Success Congratulations! You’ve decided to become a real estate agent! You’ve got your real estate license, a space to work, a great cell phone plan, and a calendar ready to fill with appointments. Now… Read more »
11 Real Estate Influencers Agents Should Be Following
The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. Tom Ferry View this post on… Read more »
Should You Use Your Broker’s Logo
Marketing collateral is all about the branding. No matter how great the piece is, how useful or clever, if the recipient doesn’t know who provided it, then it’s bound to be pretty ineffective. So, how should you brand your collateral? Getting Started If you work for a national broker, use their logo when you’re new… Read more »
Ep. 163: Best-Selling Author Marty Neumeier on Narrowing Your Focus to Grow Your Brand
How to Create a Successful Brand Marty Neumeier, acclaimed author of The Brand Gap and Zag, shares his advice for real estate agents and other small business owners. When it comes to your business, few decisions are as important as how to create a successful brand that will distinguish you from the competition. But… Read more »
Ep. 388: Direct Response Makes You Rich. Branding Makes You Wealthy.
Direct Response vs. Brand Advertising Only One Turns Money into Wealth Who should listen: Small business owners who need to better understand the differences between direct response marketing and brand marketing, plus insight about where to invest their marketing budgets. Key idea: You need to balance your use of both direct response and brand… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
3 Things New Real Estate Agents Should Be Doing Right Now
Passing your real estate licensing course and becoming an agent is an exciting time! Now that you’re out in the world, how do you get the phone to start ringing? Your pre-licensing coursework teaches you everything you need to pass the state test, but often skips over the important tricks of the trade needed to… Read more »
Tips for Becoming the Face of Your Brand
If you’re a service-based sales professional looking to build relationships with your clients, you need them to know who you are and what you stand for. Today on Above the Noise, Chelsea Kirk offers three tips for promoting a more personal brand. Video Transcription Whether you’re a real estate agent, selling insurance, or running a… Read more »
Ep. 444: A CEO’s Lessons in Building a Memorable, Profitable Brand
Mission, Vision, Values: Building the Pillars That Support a Brand Key idea: Don’t overcomplicate your mission, vision, or value proposition. Keep these elements of your business simple and in focus, and you’ll have a brand people know, an organization that is aligned, and a way to objectively measure performance. Don’t reinvent the wheel. Learn… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
Ep. 34: Leave Your Mark with an Impression Piece
When it comes to business, staying remembered with prospects and clients is the name of the game. But, how do you ensure that you stay top of mind after the initial meet and greet? By using an impression piece. In this episode of Stay Paid, Josh and Luke discuss what an impression piece is, how… Read more »
