If you’re a service-based sales professional looking to build relationships with your clients, you need them to know who you are and what you stand for.
Today on Above the Noise, Chelsea Kirk offers three tips for creating a more personal brand.
Whether you’re a real estate agent, selling insurance, or running a mom-and-pop shop, your success depends on whether you can get people to know, like, and trust you. And that starts with learning to embody your brand.
Tip #1: Start a blog.
Blogs aren’t just a great way to bring traffic to your website—they’re also amazing tools for establishing your brand. Write about the story of your business and what you’re looking to achieve. Share valuable content, like tutorials or a community calendar. Ultimately, you’re looking to create good feelings around you and your business, and to brand yourself as a valuable resource in your community.
Tip #2: Go live on Facebook.
One of the best ways to endear yourself to your clients is by speaking directly to them. Facebook Live is great because it gives you an opportunity to speak off the cuff to your followers. Your audience will love these broadcasts because they can interact with you in real life. Try hosting a Q&A, showing off a product or service, or even going live with a virtual tour of a real estate listing.
If you’ve got a partnership with another business, you can go live from that location to talk about why you work together. Don’t worry if you don’t have a ton of viewers when you go live. You can always share the videos on your page when you’re done, which will give people a chance to watch later on.
Tip #3: Be active in your community.
Virtual branding is all well and good, but you really need to get out there and meet the people you’re going to be working with. Volunteer with a local charity or coach a little league team. Attend community events, and bring along an item of value that you can give to everyone that you meet. This could be something small and practical like a bottle opener or a koozie—or, if you’re a ReminderMedia customer, a promotional copy of your magazine.
The key is to offer something useful or interesting that will get people’s attention while also giving them your contact information, so they’ll be able to contact with you when they need your services.
And there you have it, three tips for creating a more visible, personal brand. If you liked this video, comment below and let me know some branding strategies that have worked for you. Subscribe to this YouTube channel, and hit the bell icon to be notified when new videos are released. But, most importantly, take action on this today!