11 Real Estate Influencers Agents Should Be Following

The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them.

If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. 

Tom Ferry

There’s a reason why so many real estate agents have sought out the services of Tom Ferry. This trainer and coach offers strategies that have been proven to take agents to the next level. Ferry is a “must-follow” for any agent serious about growing their business.

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Dottie Herman

In two decades’ time, Dottie Herman became one of the most influential names in all of real estate–serving as CEO of Douglas Elliman, the third largest residential brokerage in the US. In 2019, she stepped down to focus on her next venture, aimed at women looking to become entrepreneurs. She’s also the host of the weekly radio show, Eye on Real Estate.

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Bryan Casella

A popular guest on podcasts like GSD Mode and Real Estate Uncensored, Bryan Casella has become something of a social media superstar, thanks to his highly motivational videos and posts. His YouTube channel has well over 100,000 subscribers and continues to grow. Bonus: his Instagram also features some pretty sweet photos of his Lamborghinis.

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Grant Cardone

If you’re not following Grant Cardone, what are you waiting for? Millions are already hanging on this entrepreneur’s every word, looking for tips that will help them “10X” their business. You definitely don’t want to be the only one to miss out. 

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Fredrik Eklund

Fredrik Eklund is one of the stars of Million Dollar Listing New York, which makes him one of the most recognizable faces in American real estate. But this Sweden-born broker has quite a resume under his belt, having closed more than $5 billion in residential real estate deals. 

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Loida Velasquez

Loida Velasquez is a member of Bryan Casella’s highly successful Team BC Real Estate collective. Like Casella, Velasquez is a powerful presence on social media—sharing actionable advice with her more than 40,000 YouTube subscribers. Check out Loida’s channel to get tips on prospecting, closing more listings, and being more productive. 

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Luke Acree

As the president of ReminderMedia, Luke Acree has helped thousands of real estate agents close more deals and retain more business. And he’s seen firsthand how a relationship-based approach makes all the difference. Check out Luke’s Instagram for amazing sales and marketing tips. 

See how a 38% referral rate can change your business.

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Andy Dane Carter

“Change your story, change your life.” That’s the tagline of real estate expert Andy Dane Carter, whose “#UNLOCKNOW” approach to developing a positive mind-set has resonated with agents of all stripes.   Check out his increasingly popular podcast, The Andy Dane Carter Show, over on his YouTube channel.

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Nicole Beauchamp

Nicole Beauchamp is a successful New York City agent who frequently ends up on lists of influential real estate personalities, largely thanks to her strong social media presence and focus on offering value. She’s written for Inman News and Curbed, among other influential publications.

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Jordan Nielsen

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5 mortgage payments ago…

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Unlike the other influencers on this list, Jordan Nielsen isn’t known for dropping golden nuggets of wisdom. Nielsen is actually the mastermind behind the laughing_realtor Instagram account. Tens of thousands of agents follow @laughing_realtor for regular doses of real estate humor. By keeping up with this popular account, you’ll get some catharsis and respite from what can be an incredibly stressful line of work.

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Brad Inman

Since 1983, Brad Inman has been one of the most influential voices in the world of real estate. The founder of Inman News, as well as the former chairman of the board for Curbed, Inman’s name is virtually synonymous with real estate journalism and analysis. Keep up with him on Twitter—you’ll be glad you did.

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Now that you’ve got a list of influencers to follow, be sure to pay attention to what these thought leaders are saying. By incorporating the strategies of successful people into your own routine, you’ll be that much more likely to take your own business to new heights.

If you’re looking for some free resources to use as top-of-funnel lead magnets—or perhaps just something valuable to give to your current clients, click here.

Written by Kevin McElvaney

Zealous wordie and reluctant writer of short bios. I'm dedicated to creating useful and educational content.