If You Want to Build Brand Recognition, You’ve Got to Stay in the Game The two questions listeners of Stay Paid most often ask are, “How do I consistently get leads?” and “How do I become a top producer?” Our answer to both questions is always the same, and it’s amazing (and gratifying) how… Read more »
Ep. 181: Why Andy Dane Carter Tripled His Marketing Budget
7 Must-Have Real Estate Postcards for Agents
Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
Interview with Tiffany Beltran: How to Brand Yourself on Social Media
Let’s face it: breaking into the real estate industry takes an immense amount of grit—something that rising star Tiffany Beltran knows all too well. Fortunately, her determination has paid off tenfold. In the past two years, she has not only closed an abundance of deals, but also has built a notable presence on Instagram. In… Read more »
Tips for Creating a Personal Brand on Social Media
Here’s the thing about personal brands: You have one, whether or not you think you do. And if you don’t define it for yourself, then other people will. From my own observation and experience, here are the four steps to creating a strong personal brand on social media—the kind that will help you make better… Read more »
Building Brand Trust: A Balancing Act
When you build a solid customer base that not only appreciates you and your work, but trusts you—that’s when you’ll start to see major success. Think about all of the brands that have managed to gain your trust over the years. Every time you pick up a bottle of Coca Cola®, you know exactly how… Read more »
These Brands Are Doing It Right
Building a strong brand is crucial to your success. When you think of brands like Apple and LEGO®, among others, instantly an image pops in your head of a strong, developed brand—which includes everything from the logo to the products. It doesn’t hurt to adopt some of these world-renowned brand strategies and apply them to… Read more »
Ep: 71: Interview with Dex Lipovic: How to Embody Your Real Estate Brand
Dex Lipovic is a leading Manhattan real estate broker, better known as Dex and the City. He’s been featured on Million Dollar Listing New York and on the cover of the Wall Street Journal Real Estate section. Social media is one of the biggest drivers of his business, because he’s learned to truly embody his brand…. Read more »
Why Brand Awareness is a Long Game (and How to Win)
If you’re going to enjoy a long, financially rewarding career as a real estate agent, it’s essential that you build awareness of your brand in the community you serve. Of course, doing so is often easier said than done. The biggest mistake most agents make is failing to focus on the long-term—instead, hoping that a… Read more »
Top 5 Branding Tips for Rookie Real Estate Agents
When you’re just starting out as a real estate agent, it’s all about getting your name out there and making connections. In other words, you need to focus on building your brand. Once you do that, you’ll earn the trust of prospects and win listings. From there, you can build lasting relationships and create a… Read more »
Ep 116: Randy Dickinson – Create an Irresistible Brand Story and Win More Clients
Randy Dickinson is a marketing expert who has collaborated with hundreds of financial professionals, charities, and other organizations. Today on Stay Paid, Randy discusses the StoryBrand technique, how to craft a compelling elevator pitch, and concrete steps you can take to make your business more marketable. Key Points Know your brand story and… Read more »
Ep. 248: Your Biggest Marketing Pain Point Resolved
How to Stay Consistent Across Your Small Business Marketing Strategy Who should listen: This episode is for anyone who struggles to remain consistent in their marketing and is looking for a solution. Key idea: Branding consistency is about more than your brand. Action item: Examine your clients’ experience. Put yourself in their shoes, and… Read more »
Ep. 424: Branding Your Business with No Money (with Medicare Misty)
Building a Brand The Critical First Step Is to Build Brand Awareness Key idea: There are many ways to promote your brand that don’t require expensive marketing. The key is to be patient as your credibility grows among prospects in your target market. Misty Bolt is an independent insurance broker whose brand, MedicareMisty, is… Read more »
