If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
The Top 9 Best Marketing Ideas for Financial Advisors
Marketing for financial advisors is much like marketing for providers of other professional services. You need to ensure you direct your marketing toward a well-defined audience. Your marketing should tell a compelling story. It must offer your audience something of value. And best practices require it include a call to action. But unlike marketing for… Read more »
Zillow’s Flip Flops: What the Shutdown of Zillow Offers Means for Real Estate Agents
I’m just going to come right out and say it . . . Zillow has a trust issue. Trust is one of the most fragile of all emotional states because it relies on other people to behave in expected ways, and it’s easy for people to mess with our expectations. When we trust someone, we… Read more »
The Power of Print: How Traditional Media Impacts Modern Marketing
To borrow a phrase from Mark Twain, “The reports of print’s death are greatly exaggerated.” The speculation that print is a dying medium has been bouncing around since the rapid surge in the rise of the internet and social media sites. And while online marketing channels do make up a growing portion of the marketing… Read more »
Ep. 189: Maximize Your Facebook Advertising with Grant Wise
Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »
Add These Marketing Tasks to Your To-Do List
Whether you’ve been in business for a long time or are just starting out, your marketing strategy is one of the first (and most important) areas to focus your energy on. The way you market yourself, and, in turn, the way others perceive you, is so essential to your long-term success. You might already feel… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
8 Tips for Creating a Professional Facebook Page
If you’re thinking about creating a professional Facebook page but are unsure of where to start, don’t worry—you’re not alone. As anyone familiar with the site will tell you, Facebook changes and evolves its features regularly. It can be a proverbial moving target for marketers who are trying to find the best steps to set… Read more »
Are You Leaving a Lasting Impression on Your Clients?
The only thing that separates you from your competition is your brand. Luke Acree talks about how to create an impression piece that will wow prospects and get you more clients. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive a little deeper into this strategy… Read more »
Create Exponential Growth by Building Mindshare
If you’re looking to see exponential growth in your business, patience is the single most important quality you can have. So many salespeople want to see their profits grow by leaps and bounds as quickly as possible. What those people fail to understand is that you win in business through persistence and a willingness to… Read more »
Consistency Doesn’t Mean Dull, It Means Success
Being predictable is often associated with being boring. And, if you eat the same breakfast every day for a year, tell the same jokes at parties, and wear the same clothes each day to work, you might be considered a dull person, this same type of consistency in sales and marketing doesn’t breed unoriginality—it breeds… Read more »
