Updated April 2026

If you’re thinking about creating a Facebook Business Page but are unsure of where to start, don’t worry; you’re not alone.

As anyone familiar with the site will tell you, Facebook changes and evolves its features regularly. It can be a moving target for marketers who are trying to find the best way to set up a professional page.

There are many benefits to having a Facebook Business Page rather than using your own personal profile. According to a Pew Research Center poll, 71% of US adults say they use this platform. That’s a huge audience ripe for outreach.

Some other benefits of using a professional page include having insights into your visitors and campaigns, tabs for promotions or business information, and greater scalability. Importantly, the social media behemoth is actually starting to penalize people who use personal pages for business.

So where do you start building your own resource? How can you be sure your page is set up for success? Here are eight tips on how to create a Facebook Business Page.

1. Select your classification

Facebook offers six different business classifications, each with its own relevant fields. So first, determine which of these best fits you and your needs.

• Local business or place: Fields include About, Hours, Contact Info, Address, Price Range, and Parking Info.
• Company, organization, or institution: Fields include Founded, Mission, Awards, Products, and Address.
• Brand or product: Fields include About, Founded, Awards, and Products.
• Artist, band, or public figure: Fields include Birthday, Affiliation, Biography, Address, Gender, and Interests.
• Entertainment: Fields include About and Release Date.
• Cause or community: Fields include Description, Cause Type, and Cause Group.

2. Get a good URL

Your URL is your web address on Facebook, so it is important that it is easy to remember and type. The best URLs are short, include your company name, and don’t have any hard-to-remember additional characters or numbers.

3. Understand your admin panel and settings

Under your professional Facebook page settings, you will find a navigation bar with sections for notifications, page info, and page roles. This is where you will designate any additional admins for your new page and assign them various roles.

4. Populate content before you create your Facebook Business Page

The basic information and content you should publish to your page before starting to promote it includes:

• Posts: Facebook has different options for public posts, including an event page, text status, photo status with caption, link sharing with caption, video sharing with caption, and location check-in.
• Profile photo: Typically, this will be your logo or a professional headshot. This is one of the first things that visitors to your page will see, so it is important that the image is high quality, easily recognizable, consistent across all your social media platforms, and reflects your overall brand identity. Get tips for taking a professional-looking photo.
• Cover photo: This is the large, horizontal photo that makes up the top of your Facebook page. It is best to use an attractive and branded image that will help attract people to your page.

5. Spread the word that you’ve gone live

Getting the message out about your Facebook Business Page is crucial. Even the most well-designed Facebook page is useless if it doesn’t have any traffic. Add links to your page on your website, email signature, business card, brochures, and other promotions. Then invite everyone on your friends list to follow and like the page so they can see that you have gone live.

6. Ask for reviews on it

Your goal in using Facebook for your business should be to convert prospects to clients, and having client reviews on your page can be influential. Start by contacting recent clients, coworkers, or anyone in your sphere of influence, and ask them to write a review on your page. Learn more about how to get more reviews.

7. Post relevant content and post often

Develop a signature style or voice, and then deliver content that is appealing and informative to your consumer. This will increase consumer engagement and drive traffic to your page. You should use your posts to show off your brand’s personality. While some of your posts should be promotional, most of them should be informative, inspiring, or fun bits of information that resonate with your audience.

8. Pin important posts

Pinning posts keeps them at the top of your page and ensures that your visitors will see them. Consider pinning significant and timely posts, such as information about fun promotions you are running, a post directing visitors to your blog, or even a glowing review from a recent customer.

. . . and just like that, you have a Facebook Business Page that is primed for success!

Want even more ways to increase your social media presence?

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We do all the work — there is nothing else like it on the market! From our library of thousands of posts, we select engaging, relevant, and timely posts and add them to your socials once you create a Facebook Business Page. Post according to your schedule while you maintain control; set it and forget it, or add, remove, and change any post at any time! This is a genuine game changer. Check out Social Media Automation, one of the five tools in our Digital Marketing Platform, and with no effort, exponentially increase your presence on social media.

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