Our Vice President of Marketing, Josh Stike and Brand Content Manager, Jessica Carlin just returned from Marketo’s Marketing Nation Summit. While they went with the expectation of receiving actionable advice regarding the piece of software we utilize, they were surprised to take away so much more. Between inspirational keynote speakers and tips on how to make a difference as a marketer, the conference exceeded all expectations.

Key Points

• Identify your passion
• Building relationships helps your brand
• Planning, engaging, and measuring your efforts is key

Keynote Speakers

“When you dilute your own passion you dilute the results you can bring to your clients every day.”

Sarah Kennedy, CMO, Marketo

Passion is key. How can you find the passion you have for your business, for your life, and translate that into success for your clients? Once you identify it, integrate it into your system.

“It’s about relationships. Treat people well and you will be amazed at the results.”

Bill McDermott, CEO, SAP

Surprise, it’s not only ReminderMedia who thinks about relationships! McDermott stressed the importance of building and maintaining relationships, and we couldn’t agree more. To connect with your clients, you want to personalize your services and understand what they care about.

McDermott also addressed branding. You are your brand. Brand loyalty is earned in drops, but lost in buckets. Growing relationships will help to solidify your brand.

Jonathan Mildenhall, Former CMO, Airbnb

Mildenhall is known for thinking outside of the box. Before he was with Airbnb, he was in charge of Coca-Cola’s marketing. He was the visionary behind multiple ads—Small World Machines and America the Beautiful—that relentlessly pushed boundaries. According to Mildenhall, you should always believe in your passion and purpose, regardless of what others will think.

Plan, Engage, and Measure

In marketing, planning is key. Setting goals helps you determine what you want to accomplish, and what tactics you’ll utilize to get there.

Engagement is what you’re doing to actually get your marketing out there. But first, you need to determine where your customers live—Facebook, Instagram, and LinkedIn—and deliver marketing content that’s suitable for these platforms.

With any goal, measuring is important. When it comes to determining what you want to measure, KPIs are extremely helpful. Although most people get discouraged when they don’t see results, measurements help you reevaluate and test different marketing strategies.

Action Items

Following the podcast, our goal is to provide you with as many actionable tips as possible. This episode includes…

• Take it back to your core purpose, and determine what drives your business

As always, take action on these tips!