Over the past few months, real estate professionals all over the country have been experiencing a market that only comes along once or twice in a career. For many, multiple offers, frustrated homebuyers, and tough negotiations have become a fact of each and every transaction. That means frayed nerves, stressful days, and sleepless nights for agents, brokers, and support staff.
How can you ensure that you’re taking care of yourself when your job practically requires you to maintain this kind of pace? By prioritizing both professional and personal self-care and ensuring that you are giving yourself the kind of attention and concern that you’re giving everyone else.
Professional self-care means coming to the realization that you don’t have to do everything yourself. You can build leverage into your business so that you are more productive while also adjusting your priorities so that you don’t have to do it all.
Decide what only YOU can do
Real estate agents often believe that they have to do everything within their business in order to be successful. The fact is that there are some tasks you must pay personal attention to and others with which you can ask for help. If you are a star on social media or YouTube and that’s how you bring in most of your clients, that’s something you must prioritize. If negotiating is your strong suit, that part of your business needs you most.
Learn outsourcing and delegation
Once you’ve figured out what only you can do, you can begin to outsource or delegate other tasks to freelancers or trusted support staff. Maybe you conduct the listing presentation and get the deal while someone else puts up the signs, takes the photos, and writes the property description. Maybe you negotiate the contract, and then a transaction manager takes over much of the escrow process. Let go of some things to gain more control over others.
It may be tempting to give up on professional networking when you are feeling overwhelmed by client demands. However, staying in touch with your colleagues is more important than ever right now. Not only can they provide you with insight and information you need to better understand market conditions, they can be an important source of emotional support. After all, no one is more aware of how busy your days are right now.
Control your calendar
If you haven’t already, it’s time to start time-blocking so that you’re not constantly at the mercy of every phone call and text message. While time is of the essence and there are many things you can’t schedule, taking more control over items you can schedule—like content creation, meetings, and operational obligations—will give you a greater sense of normality. In addition, you’ll begin to see possible places where you can outsource tasks to save time.
You may think of personal self-care as mani-pedis and facials, but in fact, it’s so much more. You’ve heard the saying “You can’t pour from an empty cup.” Personal self-care allows you to rest, renew, and regenerate so that you are better able to help others.
Create nonnegotiable anchor events
When your schedule feels out of control, adding back a tiny bit of control can improve your mood and reduce your stress level. Choose things that are truly important to you and your family, and make those priorities in your daily and weekly routines. Maybe it’s a nightly family dinner, a weekly date night with your significant other, or your child’s weekly soccer game. By taking control of just a few hours in your calendar, you’ll feel more in control of your time overall.
Take mini breaks
If you know that a vacation is out of the question this summer, consider mini breaks instead. Even an afternoon or evening can offer you a chance to regroup and let go so that you can return to your work with more energy and passion. Ask a trusted colleague to field phone calls and emails during this time, and then go to a day spa, play a round of golf, or enjoy brunch with the girls and let go, if only for a few hours.
There are many aspects of your daily life that can be made more meaningful and more mindful. These daily rituals offer you the opportunity to calm down and reconnect to yourself. Take your time with showering and skin care in the morning or evening. Sit down for a cup of coffee or tea, and read a real newspaper. Take on your children’s bedtime routine without pressuring yourself to rush through it. Accompany these actions with loving thoughts, affirmations, or your favorite music to make them even more soothing.
Prioritize health and wellness
The temptation is to skip the gym, eat fast food between appointments, and go a little heavier on the nightly glass of wine in order to fast forward your relaxation response. In reality, this is the time when you need to be eating healthier, working out, and taking better care of yourself than usual. While you may not feel that you have time for optimal health and wellness, the increase in energy that you experience will make it all worthwhile.
Consider a food delivery service to ensure that you always have healthy options at mealtime. Check out a personal trainer or an at-home exercise service to make your workout more convenient. Spend just a few minutes each day in meditation to garner big benefits in stress reduction and mental clarity. Take care of your body and mind so that they can take care of you.