When it comes to direct mail marketing, there are a plethora of options. From flyers, to postcards, and brochures, the options are endless. While these tactics are seemingly simple and cost effective to create, it comes down to one thing—do they leave a lasting impression? Like any other business expense, marketing is an investment. And… Read more »
Learn How this Broker Stays Top-of-Mind with Clients
Ep. 12: Email Follow-Up Strategy
When it comes to time and money, e-mail is the most cost-effective follow up method. Prospects are more likely to provide an email address than they are a phone number, which only leaves you one follow-up channel—more email. One of the biggest frustrations that marketers and salespeople have with email marketing are the open rates…. Read more »
How Real Estate Agents Own Facebook
Facebook is an amazing tool for real estate agents to engage their sphere and drive quality leads. But like anything else in sales, it has to be mechanized for effectiveness. Here are four tips that any agent can use to land more clients. Video Transcription I want to dive into this tactic of social media… Read more »
3 Strategies to Pay Your ISA
An inside-sales rep can one of the most cost-effective ways to bring in new leads for your business and qualify those leads to turn them into clients. But you’re going to have to pay them, and here are the 3 options you have to choose from. Video Transcription Alright so we’re going through this series… Read more »
Ep. 2: Dominate Your Community—Become Industry Synonymous
The greatest achievement of any service-based sales professional is to become industry synonymous. Being industry synonymous is an apex. It means that when someone thinks about your field, you are the personification of the word. You have made yourself known, cultivated your sphere, and reached the top of your game. You need to market yourself… Read more »
Everything Realtors® Need to Know About Redfin
Agents need to be in the know when it comes to Redfin. This modern brokerage represents a trend in real estate, where technological advances are upending the status quo, and relatively new players are quickly becoming big players. Even if you have no interest in working for Redfin, you should familiarize yourself with the company’s… Read more »
How Title Companies Use ReminderMedia
The first thing that title companies have to take into account when it comes to American Lifestyle magazine, is their mailing list. They can use the magazine for their most important connections and American Lifestyle Digital Edition for their extended sphere. via GIPHY They need to focus on marketing to their referral sources, but they… Read more »
Do Something Amazing for Your Past Clients Every Month
How much attention do you pay to your past clients? Salespeople are always looking for the next lead, they always want to put forth the smallest amount of effort on a fresh prospect and close them with solid pitch and a single phone call. But working new leads and turning them into clients can cost… Read more »
The Power of Partnering with Photographers
Photographs can either make or break a sale. A high-quality image can enable your listing to be swiftly scooped up off the market, whereas a low-quality image can impede your phone from even ringing. While it’s possible to take your own photos, relying on a professional is imperative to create the type of image that… Read more »
Ep. 19: Develop a Marketing Budget That Works
For a service based sales professional, it’s oftentimes easy to overlook the necessity of a marketing budget. However, creating and sticking to a marketing budget is advantageous for any small business. In this episode of Stay Paid, Josh and Luke open up about the challenging topic of a marketing budget, and provide tips and tricks… Read more »
5 Customer Service Skills that Every Sales Rep Needs
A career in sales can be mentally exhausting. From cold-calling to following up, you’re inevitably going to interact with people from all walks of life. In order to be successful, a sales rep must possess a multitude of customer service skills. Regardless of how much effort you put into perfecting your pitch, it’s nearly impossible… Read more »
Why Giving American Lifestyle Magazine as a Gift Works
In an industry where relationship management is one of the main pillars, client perception is crucial. To increase their image, agents provide gifts to clients for various occasions—closings, holidays, and special events. From signs that display a homeowner’s new address to baskets of delicious baked goods, the gift options seem to be endless. However, if… Read more »
