You don’t need no stinkin’ landing page! That is, unless you want to convert more high-quality leads. Too many real estate agents rely on their websites to attract leads, and yet across industries, websites don’t convert leads nearly as well as landing pages do. But you probably know that already; it’s why you’re reading this… Read more »
5 Tips for Creating the Best High-Converting Real Estate Landing Pages for REALTORS®
How to Subscribe to a Podcast
Are you new to the world of podcasting? If so, welcome! You’ve got countless hours of entertainment and education right at your fingertips—and, best of all, it won’t cost you a dime. If you’re looking to grow your business and would like to get the most out of your time commuting, working out, or just… Read more »
“Best of” Video Ideas for Real Estate Agents
Use these video ideas for real estate agents to attract leads and prove your status as the local expert in your market. If you want to increase your brand awareness, foster greater engagement, and build trust in your role as the go-to local expert, one of the easiest, most cost-effective, and fun video ideas for… Read more »
Our Best Real Estate Interview of 2023
Building a Referral-Only Real Estate Brokerage To put you in the absolute best position and frame of mind to make 2024 your year to crush it, we’re reposting an interview that blew our listeners out of the water. Some things are just worth repeating. If you’ve heard our conversation with Garrett Maroon before, you… Read more »
Using Predictive Analytics in Real Estate: Identifying Homeowners Likely to Move
Predictive analytics will optimize your marketing strategies, significantly increasing the quality of your lead generation and improving conversion rates In today’s data-driven world, businesses across various industries are leveraging the power of artificial intelligence (AI) in astonishing ways. In particular, AI-powered predictive analytics utilizes historical data and statistical models an ever-increasing number of ways to… Read more »
Post-Purchase Touchpoints for Real Estate Agents: How to Stay in Touch with Your Clients
Even if you don’t have a large budget or an abundance of time, there are several very good reasons for developing a system of post-purchase touchpoints that enable you to keep in touch with past clients. Here you’ll discover some of the many incentives for staying in touch with clients after you’ve finalized a transaction…. Read more »
Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing
“Can I get in trouble for using Google Images on my website?” Well, it depends. Images are vital to effective marketing, but reality is that you can’t go around willy-nilly copying and pasting ones you find on Google or social media for your own personal or business use. If you do, there’s a high probability… Read more »
Ep. 453: Dying Wisdom—7 Lessons to Live By
Profound Lessons the Dying Can Teach Us about Living Many of us find out (too late) that what we think is important, actually isn’t at all. Don’t wait to examine your priorities to find out whether you need to make some changes. Part of living a fulfilling and meaningful life is frequently evaluating what we… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
Ep. 428: It’s Time to Harness the Power of Bots for Your Business
From Answering FAQs to Following Up with Leads, a Chatbot Could Revolutionize Your Business Key ideas: 1. Don’t keep it a secret. You’ll have more interaction if you let users know that they are conversing with a chatbot online. 2. Don’t focus on branding before you’ve generated business. Instead, set out to do what… Read more »
Ep. 338: 7 Social Media Mistakes and How to Avoid Them
The 7 Deadly Sins of Social Media Who should listen: This episode is for business owners who want to avoid the mistakes that diminish the lead-generating potential of social media. Key takeaway: You can avoid most of these common mistakes if you remember that social media shares many of the same norms that typical… Read more »
Ep. 426: How to Build a Referral-Only Business
You CAN Build a Referral-Only Real Estate Brokerage Key idea: It’s simple but true: people just want someone to care. Show up consistently for others, and help when you can. Your kindness will be remembered and rewarded with referrals. If you are familiar with Stay Paid, then you know that we firmly believe in… Read more »
