Building a Referral-Only Real Estate Brokerage
To put you in the absolute best position and frame of mind to make 2024 your year to crush it, we’re reposting an interview that blew our listeners out of the water.
Some things are just worth repeating.
If you’ve heard our conversation with Garrett Maroon before, you know his is an interview worth listening to again for his strategy to garner referrals. Be sure to listen again to implement some of what you may have missed the first time.
If you’re new to Stay Paid, we can’t think of a better episode to showcase the value our guests routinely deliver to our listeners that supports our mission to help you close more deals and retain more business.
If you are familiar with Stay Paid, then you know that we firmly believe in the power of relationships to build a business.
We often say that relationships are the currency of business and that real estate is a contact sport—the more people you know, the more opportunities you open up to garner new leads and referrals.
And while we’ve never come across an agent who says otherwise, there are a large number of agents who don’t make building and nurturing relationships a significant part of their marketing plan. They prefer to spend their time and money on other lead-generating tactics.
While that’s okay, we believe investing your energy and resources in relationships delivers a better ROI in many ways, not the least of which is that once you’ve established a solid relationship with a client, that single client will keep referring warm and trusting leads far into the future.
Just ask this week’s guest, Garrett Maroon.
From the beginning, Garret committed to building a 100% referral-based real estate business. With only 40 people in his database and a goal of closing 50 transactions in his second year, he was told it wasn’t possible. He proved the naysayers wrong.
Today, Garrett has a database of 287 people and works three hours a week, and in 2022, he closed 88 deals—all of them sourced from referrals.
How he does it requires effort, time, and, above all, a sincere desire to consistently show up for people.
When you listen to his interview, you’ll hear in his voice the conviction and commitment he has to this simple approach to lead generation. You’ll also discover the various ways in which he builds and nurtures relationships, none of which cost him much, if any, money.
We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!
Connect | Resources
Connect with Garrett
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
Are you interested in working with Luke and Josh to improve your marketing, get more referrals, enjoy more repeat business, and begin living the life of freedom you deserve? CLICK HERE and get a special offer just for Stay Paid listeners.