From Fear to Freedom: Overcoming Anxiety and Finding Strength Key idea: People who try something new often encounter failure on their first attempts. But those who go on to succeed take ownership of their lives. They apply what they’ve learned and persist in their goals regardless of failure, fear, ego, or other limiting thoughts…. Read more »
Ep. 425: 3 Tips for Finishing What You Start
How to Market Medicare Insurance
The Best Marketing Ideas for Medicare Insurance Agents in 2023 Discover an efficient and effective marketing strategy that will gain you not only more repeat business but also increase your client referrals. As a Medicare insurance agent, you’ve got a large number of balls to keep in the air, including annual education and license requirements,… Read more »
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
How 5 Top Professionals Use Gratitude Marketing to Boost their Referral Marketing Strategy
Part 3 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Just for a moment, let’s put aside all the chatter about segmented audiences, testing, analytics, buyer personas, and the other tools of the marketing professional’s trade. Let’s instead get back to a basic concept—showing gratitude—which is arguably the single most… Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
Ep. 367: The Quickest Path to Grow Your Business (with Jon Randall)
Niching Down to Provide an Exceptional Client Experience Who should listen: Financial advisors and other service professionals who want to grow their business through referrals. Key idea: Providing your clients with an exceptional customer experience is what will keep you top of mind for referral opportunities. Many service professionals, financial advisors among them, who… Read more »
9 Lead-Generating Postcard Marketing Ideas for Financial Advisors
Because you’ve found this blog, I’m assuming that you’ve at least thought about including postcards as part of your marketing plan. Since ReminderMedia sells postcards for financial advisors, I think that’s terrific, and I’m including below plenty of the postcard ideas you were hoping to find. However, there are 3 points you might want to… Read more »
How to Follow Up with Facebook Leads and Increase ROI
When you’re looking to make an impact in your geographic farm, Facebook can be a highly effective tool. Its advertising options allow you to target your campaigns down to the individual zip code, as well as by demographics and interest. Of course, merely getting your ads in front of prospects is no guarantee for success…. Read more »
What Businesses Can Learn from the United Airlines Fiasco
The internet was awash in commentary regarding the forced removal of a passenger from a United Airlines flight. I have no interest in assigning blame or judgment in regards to who was right and who was wrong. But the situation did cast light on a subtle issue that often crops up while running a large… Read more »
How to Optimize Your LinkedIn Profile
LinkedIn is an amazing place to make connections with other professionals and advance your career, but it can sometimes feel a little overwhelming to get started. Today on Put a Pin in It, Jessi Carlin shows you how to set up your LinkedIn profile for success. Video Transcription It you’re new to LinkedIn, it… Read more »
Should You Use Your Broker’s Logo
Marketing collateral is all about the branding. No matter how great the piece is, how useful or clever, if the recipient doesn’t know who provided it, then it’s bound to be pretty ineffective. So, how should you brand your collateral? Getting Started If you work for a national broker, use their logo when you’re new… Read more »
