Read about one broker’s success using a personally branded magazine from ReminderMedia.
When it comes to direct mail marketing, there are a plethora of options. From flyers, to postcards, and brochures, the options are endless. While these tactics are seemingly simple and cost-effective to create, it comes down to one thing—do they leave a lasting impression?
Real estate broker and owner, George Ree, wholeheartedly understands this. “Starting out at the end of 2009, I didn’t have a lot of money to spend on marketing. I realized soon that if I was going to make it in this business, I had to get marketing that was going to work, and really hit the target that I wanted.”
So, what does Ree use for marketing?
“I saw American Lifestyle [one of four personally branded magazines published by ReminderMedia] at an open house that I was doing and the agent had it sitting there. I picked it up and looked at it, and I thought to myself, that’s not something you throw in the trash can.”
Why does the magazine make it past the trashcan?
While sending a postcard that only costs a couple of pennies each may seem like a great idea, it can easily get lost in the shuffle of mail. But according to an outside survey, readers spend, on average, a little less than 52 minutes reading each issue.* That’s nearly an hour readers spend with an item of value branded to the professional who sent it to them. It’s because they offer 48 pages of entertaining and informative content, and recipients perceive them as a gift. You’d be hard-pressed to find another direct mail marketing tactic that solicits that degree of engagement.
What type of success has Ree garnered from sending the magazine?
“I just came from a home inspection for some clients that are buying their first home,” says Ree. “I’ve leased two homes to them over the past five years. I never called these guys, they called me each time when they were ready, and I knew that they had the magazine and that I was in their thoughts.” His magazine is performing exactly as intended—it keeps him top of mind for repeat and referral business.
With their engaging content, beautiful design, and numerous options for customization, our personally branded magazines are a turnkey marketing solution that enables you to stay in front of those who matter the most. Furthermore, 21% of recipients have reported sharing their magazine or one of its tear-out cards specifically to pass along the contact information of the professional who sent it*—significantly increasing their brand awareness.
The takeaway
At the end of the day, these magazines land on the coffee table, while other direct mail marketing materials can’t simply seem to make it past the trashcan. Whether you’re a new agent or a seasoned vet, take a note out of Ree’s playbook, and incorporate a personally branded magazine from ReminderMedia into your marketing strategy.
*2023 ReminderMedia Reader Study conducted by GfK MRI-Simmons
