Pink Edition Cover Pumpkin
The Secret to Effective Business Networking
Networking is an intricate part of business and our lives. It’s become so embedded in our brains that it’s hard to go somewhere and not network. While the constant drive is great, it’s important to realize that even the greatest networker understands that if not done properly, your efforts can be perceived as too salesly…. Read more »
Customer Story: “It’s a Quality Piece”
For clients to remember Andy Berglund, he knows that he has to stay top-of-mind for years at a time. No matter how amazing your service was, if you don’t stay in touch with past clients, they are bound to forget who you are. In the real estate game, being forgotten is a terrible fate. Andy… Read more »
Is a Real Estate Career Right for You (Think Twice)
Updated: August 2022 From the outside looking in, a career in real estate can often seem luxurious. How can it not? Every day we’re exposed to HGTV’s power-couples flipping a house in less than a month, the stars of Million Dollar Listing hitting a commission jackpot, and countless Instagram posts of agents relaxing during the… Read more »
Can You Be Too Social?
Nowadays there seems to be a mad rush for businesses to be active on every social media platform. We’ve heard that being social is the key to building a rapport with your current and potential customers, so it’s become a part of our every day life. However, have you ever wondered if there’s a thing… Read more »
How to Crush Instagram as a REALTOR®
As an agent, you’ve probably heard countless times that you should be on Instagram. From networking to keeping in touch with clients, it’s obvious that the benefits are vast. But what exactly goes into managing a “winning” account? We took it to the streets, and asked three influential agents with large followings the secrets behind… Read more »
How Title Companies Use ReminderMedia
The first thing that title companies have to take into account when it comes to American Lifestyle magazine, is their mailing list. They can use the magazine for their most important connections and American Lifestyle Digital Edition for their extended sphere. via GIPHY They need to focus on marketing to their referral sources, but they… Read more »
5 Steps to Increase Customer Loyalty
Customer loyalty is essential when it comes to sustaining and growing your business. When you provide service that goes above and beyond expectation, you’ve already completed the most crucial step. Here are five more steps to ensure that you don’t just make clients for a single transaction, but for life. Build your value proposition You… Read more »
3 Tips Agents Can Use When Selling to Seniors
We’ve already written a few blogs on how to land younger clients and renters, but one thing we haven’t drilled down on is the opposite end of the spectrum—how to land clients who are older, and might be moving for the last time. These clients are wonderful, because you can often get two transactions, the… Read more »
The Shocking Science of Giving
The notion of reciprocity in sales can carry a negative connotation. It might seem insincere to do something for a client or prospect hoping to receive something in return. Ulterior motives leave a bad taste in our mouth, because we place such a high premium on selflessness. via GIPHY Don’t get me wrong, that brand… Read more »
Customer Story: “Many People Have Contacted Me”
Shelly Rockoff is a Loan officer who has worked with a lot of clients over the years. “You build a rapport with these people, and you want to keep the connection, but things get crazy, people have busy schedules.” Shelly wanted to be able to stay in touch with her past clients in a sustainable… Read more »
Customer Story: “The Value Over a Postcard is 100 Times Better”
Richard Howell was doing some geo farming in his community, but his efforts were not bearing any fruit. “I was getting very little response.” A colleague showed Richard her copy of American Lifestyle magazine and told him about the great ROI she was getting. By sending out an item of value, instead of just a… Read more »
