How to Get a Customer Testimonial

The vast majority of clients have no qualms about giving you a positive review, but most agents never capitalize on their willingness. Watch Luke Acree breakdown the approach to asking for testimonials. Video Transcription Hey guys have you ever wanted to collect a testimonial or review for your website, but you’re just not sure what… Read more »


Don’t Succumb to the Winter Blues

Between the bitter cold and the lack of daylight, keeping productivity levels high during the winter months can be quite challenging. Although the temptation of plopping down on the couch for an eight hour Netflix binge will always be present, these tips will help you to keep your spirits high and stay motivated well into… Read more »


What Millennials Want in a Real Estate Agent

When it comes to real estate, millennials are a hot topic, and for good reason. Not only are they currently the largest generational group, a significant portion of them are actively perusing the market for a real estate agent. While tailoring your marketing tactics to reach this group is relatively simple, ensuring that you understand… Read more »


6 Questions for REALTORS® to Drive Testimonials

Why did you decide to move?   What separated me from the competition when you were choosing a relator?   What did I do best to help advance your purchase or sale?   Would you ultimately recommend my services to friends and family?   Would you use me for a future real estate transaction?  … Read more »


How REALTORS® Can Earn Mindshare

How many real estate agents do you think a person can name off the top of their head? Most likely, none. Why is that? Well, because this is what the average buyer’s journey looks like: The homebuyer needs a Realtor®. They go to Google and search for Realtors® in their area. They find one with… Read more »


3 Reasons Millennials Are Choosing Suburbs Over Cities

As a real estate agent, you probably don’t consider millennials your target clients for suburbia. However, more and more recently, there has been a large influx of millennials making their way from the cities back to the comforts of white picket fences and cul-de-sacs. While some still want the craziness that city life embodies, others… Read more »


Make These Types of Videos on Facebook

One of the biggest and to be honest, most frustrating, mysteries of the social media world is the Facebook algorithm. For those of you who don’t realize, Facebook utilizes secret algorithms to determine what any of their users see in their newsfeed at a given time. In layman’s terms, if you were to post, some… Read more »


Keep Your Cool: 3 Ways I Avoid Summer Burnout

Just recently I spoke with an agent that was complaining about being worn out from the summer season. From stacks of paperwork to grueling hours spent in the office, it’s no surprise that he’s pretty close to his tipping point. I like many have also been in his shoes. But I have come to the… Read more »