Every real estate agent knows they have to engage in geofarming. But it can be a slow and arduous process, especially if you rely on postcards to do the bulk of your work. We’re not kicking postcards—they’re great for increasing brand awareness—but they’re one of those “gotta be in the right place at the right… Read more »
How to Use Your Promotional Copies to Your Advantage
Timing Matters: When to Follow Up for More Effective Client Communication
Timing can be everything. So if your clients are busy or distracted when you call them to follow up, you’ll have a hard time engaging them in conversation. It’s important to call them just at the right time, and unfortunately, determining this time can take some trial and error. To give you a starting point,… Read more »
3 Tips for the Social Media Novice
Unless you’ve been sleeping for the past decade, you know that social media is essential to your business—your clients expect you to have a social media presence. These days, not being on social media is like not having a website. Consider these stats: 90% of the total US population uses social media actively. Facebook, the most popular platform,… Read more »
5 Commonly Forgotten Holiday Marketing Ideas
Poor Thanksgiving is the middle child of the holidays. From Halloween on, all the focus is on the winter holidays. That’s a shame. Not just because so many people love Thanksgiving, but also because it’s a great opportunity to connect with your clients and sphere of influence. Think about it . . . People are… Read more »
Print Media: Your Secret Marketing Weapon
10 Productivity Hacks You Need To Start Using Today
If you’re like me, you have a a pretty long list of things to do that seems to keep growing. Until someone finds a way to freeze time or add more hours to the day, we need to make the most of every minute to get it all done. The bad news is that most of… Read more »
3 Tactics For Better Client Follow-Up Calls
Have you ever had trouble finding something that’s right in front of you? Businesses often have this same problem. They search high and low for new business, trying every new marketing fad that comes along. Yet the best source for new business is usually clients they already have. Why? Because the probability of selling to… Read more »
10 Conversational Habits That Make You More Influential
“He’s a born salesman.” You’ve probably heard someone say this about someone who is particularly influential. You may have even used it yourself. But it’s not entirely accurate While some people have an innate sense of how to influence others, anyone can learn to use these techniques in their conversations. Here are ten of the… Read more »
5 Marketing Myths That Are Holding Back Your Profits
If you believe that ignorance is bliss, then you should probably stop reading now. There’s a fairly good chance that you’ve accepted at least one of the following common marketing myths as fact. And if you have, it’s been costing you money. The good news is that it’s never too late to change. 1. If… Read more »
Say Happy Holidays With Issue 73
It feels a little odd to be writing about the winter holidays when I’m wearing a short-sleeve shirt. But the reality is that the holiday season will be here before you know it, and it’s a good idea to start preparing now. We are no different. That’s why we’ve been busy working on the Holiday… Read more »
The Ten Commandments of Relationship Marketing
Here in King of Prussia, we’re anxiously awaiting Pope Francis’s arrival in Philadelphia. All of the media coverage has got us hyped and as a result, we’ve been thinking about a few commandments of our own. So, in honor of Pope Francis’s visit to America, we’d like to share our list of relationship marketing commandments…. Read more »
Secrets for a Better Professional Headshot
A while back, we wrote an article about some of the common mistakes real estate agents make with their headshots. If you don’t avoid these things, you could end up on a site like this one or this one. So what should you do to take a good picture? You don’t have to be a… Read more »
