Updated November 7, 2023 Adopt these four strategies used by successful social media marketers to consistently engage followers and meet your business goals I’m sure you’ve read a thousand times about the benefits of using social media. I think we all have. But very few tell you how to actually do it so here are… Read more »
4 Tips for How to Stay Consistent on Social Media
Why You Need to Stop Using a Facebook Profile for Business
If you are still using your personal Facebook profile to market yourself or your business, you need to stop. Immediately. Not only are you missing out on the many benefits that Facebook provides business pages, but you’re also violating Facebook policy. The terms clearly state the following information: “You will not use your personal timeline… Read more »
Start Your 2016 Marketing Plan with Issue 74 of American Lifestyle Magazine
The new year is just around the corner, and you know what that means: resolutions. Your clients are probably already promising themselves to eat better or exercise more. And maybe your marketing resolution is to stay in better touch with your clients to attract more repeat business and referrals. Issue 74 of American Lifestyle magazine… Read more »
What Successful Advisors Talk About More Than Money
People hire financial advisors to help them manage their money. So you’d think those clients would want to talk money every time they speak with their advisors. But that isn’t the case. Most people would rather only discuss financial matters when a specific need arises. Unless they need to change course, it’s easier and less… Read more »
How to Stop Leaving Referrals on the Table
Wayne Gretzky did not become one of the most prolific goal scorers in the history of the NHL by waiting for things to happen. He took shots—5,089 of them, to be exact. As he explained it, “You miss 100% of the shots you don’t take.” The principle applies to business, too. Asking for referrals is… Read more »
