The Relationship Marketer’s Guide to Branding
Home Closing Gifts: A Comparison of 5 Popular Options
How do you properly thank clients that put food on your table? If you’re like most agents, a closing gift is one of the ways you show appreciation. But good closing gifts are more than that. They can serve as a physical reminder of the relationship you’ve formed with them for years to come, opening… Read more »
New Fitness Tear Out Card Options Available
Fitness is a hot topic. In fact, there were over 1.2 million Google searches for the keyword in January alone. And that doesn’t include any related search terms, such as exercise, workout, or get in shape. That shouldn’t be surprising. Everyone knows the benefits of fitness. But few of us get as much exercise as… Read more »
Customer Story: “I Received a Referral from the Client Only Because of American Lifestyle”
My clients usually do not reach out when they receive marketing material from me, but the first time I sent out the magazine I received a number of personal phone calls thanking me for sending them the magazine. A few even wondered if I was the one who put the whole publication together! On occasion,… Read more »
Top 3 Timeless Real Estate Marketing Strategies
Marketing trends may come and go, but there are some timeless strategies you can apply that will always help you win more listings and close more business. 1. Get more personal with clients and prospects The real estate industry seems to be all about innovation. Just about every day someone is talking about the latest… Read more »
A Guide to Retaining Female and Next-Generation Clients
Which Type of Referral Tool Is Right For You?
Choosing among referral tools may not seem like a big decision. They’re not a major investment, after all. But there is a lot at stake when you consider the lifetime value of your client relationships. What’s more, a study conducted by Goethe University Frankfurt and the University of Pennsylvania found that customers who come via… Read more »
How Financial Advisors Can Retain Female and Next-Generation Clients [Free Ebook]
If a business reported that they couldn’t reach half of their client market, you’d probably think, “That business is in serious trouble.” That’s exactly what is happening with most financial advisors. It seems like every few months another article comes about how advisors have trouble connecting with female clients. And they aren’t doing much better… Read more »
4 Quick Tips To Improve Your Social Media Presence
It’s easy to get wrapped up in all of the little details of social media. Obsessing over the perfect time of day to share to a network, how many likes we get on a post, or the ideal length of a post are commonplace. But social media marketing doesn’t have to be complicated or overwhelming. At its core, social media is… Read more »
Who is Your Ideal Client?
Admit it. Your first instinct is to say that everyone who has a need for your services is your ideal client. You don’t want to exclude anyone for fear of missing out on his or her business. However, this kind of thinking could be doing just the opposite. Instead of helping you attract more business,… Read more »
SEO Basics for Beginners
Search Engine Optimization (SEO) can be a bit overwhelming—even reading through the basics can seem like you’re reading a foreign language. I can’t promise to make SEO simple. Too much goes into search engine rankings for that. (Some estimate that Google uses two-hundred factors in their algorithm.) But that doesn’t mean you need to feel… Read more »
