For clients to remember Andy Berglund, he knows that he has to stay top-of-mind for years at a time. No matter how amazing your service was, if you don’t stay in touch with past clients, they are bound to forget who you are. In the real estate game, being forgotten is a terrible fate.

Andy wanted his marketing to have shelf life and deliver value. That is why he chose American Lifestyle magazine as the cornerstone of his outreach.

“It’s a soft reminder, it’s a quality piece, that constantly reminds the people that I’m still in business. [American Lifestyle] has recipes and articles and stuff that has shelf life, no different from any other magazine, but it has our face in there and reminds them of us.”