āYou have to spend money to make money.ā Itās a classic saying in marketing, and it’s one that Bob Gordon, Associate Broker at RE/MAX CENTRE REALTORSĀ®, believes to be true after 35 years in real estate consulting. As a top 1% performer in his officeāand top 5% in his stateāBob stays busy by hosting his… Read more »
Customer Story: āYou Have to Spend Money to Make Moneyā
How Financial Advisors Can Utilize Email Marketing
Emailing clients is an effective touchpoint for advisors to stay top of mind with their clients. Not only will it help to improve client awareness, but it can also result in increased business. However, when utilizing e-mail marketing, you need to be mindful of the content, structure, and consistency of your e-mails. Selecting content. When… Read more »
Are You Hiding Behind Technology?
The advance of the internet has made the world a smaller place. We have never been more connected. Weāve never had so many modes of instant communication. A person can be perpetually available by simply keeping a phone within reach. It wasnāt long ago that staying in touch required a lot of effortāleaving messages, checking pagers, enduring… Read more »
During Spring Market, Close More Deals with Your Own Personally Branded Magazine
Spring is here, and that means the real estate game will soon flood with prospects as people start to think about making a big move. The change of season brings about a sense of fun restlessness, and people begin to consider new homes or selling their current one. Along with an uptick in activity will… Read more »
5 Springtime Email Marketing Ideas for Small Businesses
Breath new life into your spring email marketing campaigns with these five fresh ideas If nothing else, springtime is a season of rebirth and growth. Itās when Mother Nature decides to infuse new energy into her domain. Small business owners would be well advised to follow her lead, so this spring use these five ideas… Read more »
Prep at Work for Your Vacation
Taking Time Off Vacations donāt happen often enough, and when they do come around, itās easy to bring work along with you. In an effort to relax and recharge, complete these four tasks before you leave. That way you can focus on family, friends, and fun. Leave a Custom Voicemail Message Switching the voicemail on… Read more »
How to Create a Winning Logo
Your logo is the testament to your personal brand. A great logo can help inspire prospects, and bring you success. On the contrary, a poor logo can be nothing short of disastrous. But, what exactly should be considered when designing a logo? We figured weād get some insight from a few professionals! Our Creative Services… Read more »
5 Pieces of Advice for First-Year Agents
So many real estate agents get into the business and quit before it comes time to renew their license. 87% quit within the first five years. Most lack direction. Maybe they never connected with a mentor, or set up a specific program of outreach. There are a ton of reasons why new agents throw in… Read more »
Ep. 13: Why Your Business Should Have a Facebook and Google Page
Surprisingly so, social media is more than just a platform to stalk your so-called friendsā whereabouts. In fact, using certain platformsālike Facebook and Googleāfor marketing purposes can come in quite handy, regardless of your industry. But, nowadays itās not so much of a question of if you should be on social media, itās more so… Read more »
Hereās What Not to Say When You Post on Social Media
In the social media world, the dos and donāts stretch across a vast terrain. While weāve covered everything from creating boosted posts on Facebook to garnering real relationships using Instagram, itās time to take a dive into the copy, particularly, the type that you shouldnāt be using. For starters, regardless of the platform, social media… Read more »
Top 20 Books Financial Advisors Should Read in 2020
We’ve updated our list for 2021. You can find the new list here. If youāre a financial advisor looking to step up your game this year, itās not only crucial to be open to new ideas but also to continually seek out knowledge. One of the best ways to do this is by reading the… Read more »
The Digital Marketing Terms You Need to Know
If you want to be ahead of the game when it comes to digital marketing, there are certain terms that are important to know, so you can be in the know. If youāre going to be throwing around these terms in meetings, you want to make sure you can walk the walk, too. Brush up… Read more »
