A Step-by-Step Plan for Hosting Client Appreciation Events Who should listen: While addressed to financial professionals, the strategies and specific tactics presented for how to grow a business using client events is information applicable to all entrepreneurs. Key idea: When you give clients what they want, and you create an exceptional experience while doing… Read more »
Ep. 275: How Marc Minor Built a $500M Book Using Referrals
Ep. 282: 5 Insightful Tips for Becoming a Great Leader
5 Insightful Tips for How to Become a Great Leader Who should listen: Anyone, regardless of job title, who wants to discover some small but highly significant actions that will set them apart as a great leader. Key idea: Great leaders are intent on seeing what others do not see in themselves and helping… Read more »
How to Market Luxury Real Estate to High-End Clients
What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
Ep. 290: 6 Small Business Holiday Marketing Ideas That Build Relationships
Your Must-Do Small Business Holiday Marketing List Who should listen: Small business owners and entrepreneurs who depend on referrals and need to remain top of mind during the holidays. Key idea: The quality of your client relationships and the need to reciprocate both diminish as the time between the transaction and the follow-up grows… Read more »
7 Ways to Promote Yourself and Your Real Estate Listings With Video
You hear all the time that video marketing is an effective way to promote your listings and your business as a real estate professional. However, for many agents and brokers, it can be intimidating to consider launching a video presence online and on social media. The good news? You don’t have to look like an… Read more »
Ep. 299: How a Little Science Can Wildly Increase Prospect Engagement (with Bill Cates)
Want to Increase Your Referrals and Client Acquisitions? Ask a Neuroscientist. Who should listen: Financial advisors, insurance brokers, real estate agents, and other solopreneurs who want to connect more strongly with their audience, increase the effectiveness of their marketing, and earn more referrals. Key idea: Adopt the perspective of your audience so that you… Read more »
Ep. 303: How to start over without a sphere (with Candace Decker)
An Entrepreneurial Mindset to Emulate Who should listen: Real estate agents and other small business owners who rely on their sphere for referrals but who find themselves having to start over where they have no sphere. Key idea: Believe, without fear, that you will succeed. Action items: Be clear about what you want to… Read more »
Ep. 306: 4 Reasons to Host Client-Appreciation Events + Best Practices
4 Can’t-Miss Ideas for Memorable Client-Appreciation Events Who should listen: Service professionals wanting ideas and best practices for planning client-appreciation events. Key idea: The most important part of any client event is ensuring you follow up with attendees after the party. Action items: Plan an intimate client event with a few key clients, and… Read more »
Ep. 307: Google Business Pages for Real Estate Agents in 2022
Google Business Page Setup What You Need to Know Who should listen: Everyone who wants to optimize the potential of their Google Business Page to rank high and attract prospects. Key idea: Google is clearly targeting local businesses, so now is the time for local business owners to maximize their investment and use all… Read more »
10 Spring Cleaning Blogs to Share with Your Clients
Whether you’re in the early stages of a relationship with a client or looking to stay top of mind with those you’ve worked with in the past, it’s important for you to provide quality, useful content on a regular basis. One of the most valuable resources you can give to a client is something that… Read more »
How this Agent Generates New Business with American Lifestyle magazine
Real estate is a competitive industry; that’s no secret. But what is it that separates the top producers from the rest? The answer is creating and maintaining relationships with past, present, and future clients that will result in two crucial things: repeat and referral business. Independent Coldwell Banker agent, Sandra Alvarez, gives us a taste… Read more »
Which Types of Facebook Ads Should You Be Running?
When you’re looking to attract new leads and drive more sales on Facebook, there are few things more effective than a targeted ad campaign. Luckily, there’s no shortage of options for connecting with the audience of your choosing. Though your individual results will ultimately depend on a number of different factors, you can increase your… Read more »
