Customer Story: “You Have to Spend Money to Make Money”

“You have to spend money to make money.” It’s a classic saying in marketing, and it’s one that Bob Gordon, Associate Broker at RE/MAX CENTRE REALTORS®, believes to be true after 35 years in real estate consulting. As a top 1% performer in his office—and top 5% in his state—Bob stays busy by hosting his own weekly radio show, “Real Estate Today,” and helping his clients navigate the complex process of real estate transactions. Bob and his partner, Betty have a single purpose: to help their clients make good decisions regarding their real estate needs.

By choosing ReminderMedia, Bob says his marketing dollars are used wisely on:

  • Brand awareness—With so many past clients to stay in touch with, Bob uses American Lifestyle magazine to remind them that he continues to serve in the business.
  • New leads—Bob has received a few dozen leads from new clients who learned about his team (and his radio show) because of the magazine!
  • Perception—Bob considers American Lifestyle to be an extension of his personal brand, and that the quality of the publication matches the quality of his service.

Since using American Lifestyle magazine as part of their marketing, Bob has doubled his list from 300 recipients to over 600 and has received positive feedback from many of his past clients. “I’ve had doctor friends of mine tell me that it’s one of the few magazines that comes to their office that they take home with them,” Bob says. “If you want to be serious about making a commitment into the industry … marketing requires spending some money, and I think smart dollars are well spent on American Lifestyle magazine.”

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