Since they first appeared on the app in 2016, Instagram Stories have grown significantly in popularity. What many thought to be a ācopycatā of Snapchat has now become a highly valuable resource for influencers looking to make an impact and spread the word about their businesses. Recipe accounts, for example, have used stories to create… Read more »
Using Instagram Stories to Generate Business
6 Essential Videos Every Small Business Should Create
Video is one of the most powerful tools that small business owners, including real estate agents, independent financial advisors, medical practices, and insurance brokers can wield in the digital age. According to a 2018 survey from Animoto, 93 percent of marketers can point to at least one customer they landed as a result of sharing… Read more »
Is Fear Really a Good Marketing Tactic?
How many times have you seen an infomercial that told you your family is vulnerable to burglars without this new, high-end security system? Or that your wrinkles are off-putting to everyone around you and the only way to remove them is with this miracle cream. The truth is, those companies are tapping into two of… Read more »
Ep. 41: Interview with David DeCelle: Paving Your Way to Financial Success
In business, going off on your own comes with its fair amount of risks. This was a risk that entrepreneur and financial expert David DeCelle of Financial Advisorsā Alliance was willing to take. In this episode of Stay Paid, Josh and Luke talk with David about his journey right out of college that took him… Read more »
How Effective are Text Message Appointment Reminders?
When it comes to the dental industry, no-shows and cancelled appoinments account for a large portion of lost revenue each yearā$39,000 to be exact (FutureDontics, American Dental Association CrossCHX). In an effort to combat this problem, practices have implemented text message appointment reminders into their marketing strategies. While there are multiple statistics that highlight the… Read more »
Consistency Doesnāt Mean Dull, It Means Success
Being predictable is often associated with being boring. And, if you eat the same breakfast every day for a year, tell the same jokes at parties, and wear the same clothes each day to work, you might be considered a dull person, this same type of consistency in sales and marketing doesnāt breed unoriginalityāit breeds… Read more »
Whatās New in Dental Tech?
Technology is changing every day, and itās affecting all areas of the healthcare industryāfrom cancer research to surgical innovations, and of course, the dentistry field. The biggest reason technological innovations occur is to make the lives of patients more comfortable and convenient. These advancements are just a few working to make that happen. The rise… Read more »
What Separates a Brand From a Commodity?
There are thousands of consumer electronics companies in the worldāso why can you only name a few? Apple, HP, LG, Microsoft ā¦ and the list starts to taper off. While these are enormous companies with vast market value, at the end of the day they sell thingsācommodities like bread and milk. You canāt really compare… Read more »
Hereās How Any Marketer Can Benefit from a Competitive Analysis
Whether itās a rivalry between football teams or pesky neighbors competing for the greenest lawn, weāre constantly surrounded by competitionāespecially when it comes to business. While many assume that without the competition their business would be thriving, this isnāt always the case. In fact, competition is healthy and can be a leading motivator. But what… Read more »
Marketing with a Tight Budget
If your marketing budget is looking a little tight, donāt stress. There are ways to knock your marketing out of the park that donāt include breaking the bank. Get creative with both your budgeting and your marketing efforts with these tips. Blog more frequently. Keeping up with a blog is toughāwe know that agents are… Read more »
How Bitcoin Affects Real Estate
Cryptocurrency is popping up more and more on our newsfeeds, and doesnāt seem to be going anywhere anytime soon. While the conversation about this digital currency and how it affects real estate keeps swirling, itās important to first understand what exactly it is. Bitcoin is a virtual way of paying for something that is completely… Read more »
Honesty is the Best Policy for Marketing
No one likes to be disappointed, but everyone likes to be pleasantly surprised. This is the theory behind some of the worldās greatest honest marketing campaigns. When youāre honest about the quality of your services, you arenāt leaving customers with unrealistic expectations of what you have to offer, or worse, leave them feeling like you… Read more »
