Technology is changing every day, and it’s affecting all areas of the healthcare industry—from cancer research to surgical innovations, and of course, the dentistry field. The biggest reason technological innovations occur is to make the lives of patients more comfortable and convenient. These advancements are just a few working to make that happen.

The rise of video

Video is taking over as being the primary medium to deliver a message. Companies are devoting more time, energy, and resources now more than ever before into their video teams, and the dental industry is no exception. According to the Modern Dental Network, it’s all about showcasing the patient in a natural way. The impact of video is substantial in marketing, because a smile can easily come across contrived in photos, whereas video captures those spontaneous smiles and laughs, which can make a world of difference.

Social media

As with many industries, social media is becoming more and more useful. If you’re not leveraging the power of social media, your business is simply not going to reach the amount of people it could. Most practices have Facebook, but don’t forget about Instagram, and even Twitter as well. People are constantly scrolling on social media, so take advantage of the social media craze, and start building your online presence.

Texting

How people communicate has changed rapidly over the past few years. Practices are no longer solely relying on postcards and calls to remind patients of upcoming appointments, instead they’re turning to text messaging to keep their patients in the loop. Dental practices are all about making the patient experience more efficient, and texting helps with that. Texting also assists with keeping patients engaged in-between their yearly checkups. Whether or not texting is for your practice, it’s all about giving people options.

There are numerous other advancements in dental technology, that range from the equipment used to innovative marketing practices, but all these achievements are aiming to make a trip to the dentist full of smiles.