As a healthcare professional, you’ve kept up with advances in dental care, but as an entrepreneur and business owner, have you kept up with trends in marketing?

Marketing strategies and their tools and tactics are constantly evolving, affecting all areas of commerce, business, and service—including dentistry. As a healthcare professional, you’ve undoubtedly kept up with advances in dental care, but as an entrepreneur and business owner, have you kept up with trends in marketing? Below are three well-established ways marketers are getting in front of their audiences. If you’re a bit behind the curve, start taking steps today to get up to speed.

Videos

Ninety-one percent of businesses use video in their marketing, and as a dentist, you should get on board. According to Dental Marketing.com:

• Dental practices that use video content discover that potential patients retain information more effectively and feel a stronger connection to the practice—leading to higher conversion rates.
• Video analytics tools enable dentists to monitor engagement metrics like likes, shares, views, and comments on their videos—giving them valuable insights into which content resonates most with their target audience.
• Consumers believe companies should use more explanatory videos about their products or services—particularly in healthcare fields like dentistry, where trust is crucial. By offering potential patients clear and accessible explanations about treatments through tutorials or explainer videos, dentists can build trust within the community while highlighting their expertise.

Social media

As with many industries, social media is becoming more and more useful. If you’re not leveraging the power of social media, your practice simply won’t reach the number of people it could. Most practices have a presence on Facebook but don’t forget about Instagram and the other platforms. Devote your time to the platforms that tend to attract the types of patients you serve.

But don’t limit your posting by only referencing your dental practice. If you do, then it’s only when people need a dentist that they will go looking for information. What do you do with everyone else? You need to provide a variety of content—information that educates, entertains, and endears—if you are going to build a following of potential new patients. Not many of our clients have the time to run their businesses and be content creators, which is why we created our automated Social Media Automation tool. (Check it out with a 30-day FREE trial.)

Texting

How people communicate has changed rapidly over the past few years. Practices are no longer solely relying on postcards and calls to remind patients of upcoming appointments, instead they’re turning to text messaging to keep their patients in the loop. Dental practices are making the patient experience more efficient, and texting is one of the tools they’re turning to. But beyond appointment reminders, among other applications, texting can be used to:

• Send payment reminders
• Welcome new patients
• Respond quickly to dental emergencies
• Offer promotions and discounts
• Provide education and increase awareness
• Promote marketing campaigns and referrals
• Distribute patient satisfaction surveys
• Post-operative instructions and Follow-up
• Solicit online reviews

Grow your dental practice using video, social media, and text marketing

In today’s fast-evolving digital landscape, staying ahead in marketing is just as important as keeping up with advancements in dental care. By leveraging the power of videos, social media, and texting, your dental practice can create stronger connections with patients, improve engagement, and build trust—ultimately leading to increased patient retention and growth. Whether you’re educating your audience through videos, connecting on social media, or streamlining communication via text, these strategies are essential for any modern dental practice.

Don’t let your practice fall behind. Take action today by integrating these tools into your marketing plan. To get started with an easy-to-use social media automation tool, try our 30-day FREE trial and see the difference it can make in your practice’s reach and engagement!