Quirky Ways to Differentiate Your Dental Practice

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Standing out in the dental industry is no small feat—the competition grows by the day and it seems like there is no way to completely set yourself apart. But don’t lose motivation, there are still out-of-the-box ideas that could help differentiate your practice.

Utilize video testimonials.

We’ve mentioned before how important video is to your marketing plan, and making the most of patient testimonials is one way to take this up a notch. If you have a TV in your waiting room, consider playing these testimonials as people are waiting for their appointment. Make sure to also share these to social media and your blog to get new patients through the door.

Add more swag.

The post-appointment goodie bag—usually filled with floss, a toothbrush, and toothpaste—is a classic incentive for patients to not only continue taking care of their teeth, but to keep coming back for routine check-ups. Take it one step further with your gift bags and consider including Start Healthy, as well as making t-shirts, canvas tote bags, and mugs to hand out after first visits, holidays, or when special promotions are occurring. This will keep you top-of-mind with patients both old and new.

Get creative with business cards.

While digital marketing is important, don’t forget about traditional mediums, like business cards, which can be just as effective. They don’t have to be the boring business cards that get tossed in the trash as soon as people get home, rather another tool to get creative with that will make your practice a top competitor in the industry. Add pops of color, catchy slogans, your mission statement, and anything else you think will make your practice stand out. Don’t forget to make your contact information front and center.

Make your office unique.

Your office doesn’t have to be drab and uninspiring just because it’s an industry that’s not necessarily considered creative. Give the walls a fresh coat of paint, add some funky decor, plants, or even an office pet—like a fish tank! The sky’s the limit when it comes to differentiating your space. A new patient can have something to remember you by, instead of not knowing your dentistry from the one down the street.

Make your practice the one to visit with these unique strategies that will bring you one step closer to taking your business to the next level.

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