The notion of reciprocity in sales can carry a negative connotation. It might seem insincere to do something for a client or prospect hoping to receive something in return. Ulterior motives leave a bad taste in our mouth, because we place such a high premium on selflessness. via GIPHY Don’t get me wrong, that brand… Read more »
The Shocking Science of Giving
How Title Companies Use ReminderMedia
The first thing that title companies have to take into account when it comes to American Lifestyle magazine, is their mailing list. They can use the magazine for their most important connections and American Lifestyle Digital Edition for their extended sphere. via GIPHY They need to focus on marketing to their referral sources, but they… Read more »
How Getting a New Puppy is Like Starting a New Career
Just recently my husband and I brought a new puppy into our lives. This is Rubble, an 11-week English Cream Retriever. While he’s undoubtedly adorable (I may be a little biased), these past few weeks have been particularly trying on our fresh marriage and lives as a whole. A few nights ago, while lying in… Read more »
Do You Take Care of Your VIPs?
The Pareto Principle states that 20% of the efforts create 80% of the results. Certain industries, like culture, economics, and mathematics, preach it as gospel. There are a ton of applications for this rule. It also applies to sales. In various verticals, 20% of your clients drive 80% of your commissions. Some companies might have… Read more »
The Benefits of a Gimmick
The gimmick is as old as sales itself. The reason that gimmicks get such a bad rap is probably because they are viewed, at best, as irrelevant to the business. At worst, they can be deceitful. via GIPHY But there are certain gimmicks that are tasteful, a bit cheesy, and lovable. Most importantly, they attract… Read more »
Candy Business Cards
As an agent, finding innovative ways to market yourself can help set you apart from your competition. But oftentimes, the creative wheels get stuck and you end up reusing the same marketing methods time after time. This Halloween, put the candy to good use, and use this printable template to create candy business cards. Simply… Read more »
3 Ways to Evaluate Your Online Image
Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »
The Tool Kit Required to Successfully Network
There’s never a bad time or place to network. From the gym to a local church group—the opportunities are endless. However, to ensure that you get the most out of networking, you must come equipped with the proper tools. These tools will set you apart from the pack and help you connect with the right… Read more »
Create a Bulletproof Value Proposition Today
Whether or not you’re in sales, we sell ourselves everyday. If you do get paid commission, then you will need to be able to tell the world why you’re better than the rest. By creating your own personal value proposition, you can highlight everything that makes you amazing. Video Transcription Guys today I want to… Read more »
Throw the Best Open House EVER!!!!!
Open houses are still one of the most effective ways to attract new clients. Here are some great ways to blend tried and true tactics with some new social media methods to make your open houses the best in town, bringing folks from near and far, and garnering a ton of new connections. Video Transcription… Read more »
Drip vs. Nurture, Which One is Best?
Drip and nurture are two words that are often used interchangeably when it comes to sales and marketing e-mail campaigns, but they are two very different animals. Each has a very useful application when it comes to your client/prospect communications. In this episode of Above The Noise, Luke talks about how to leverage each type… Read more »
Ep. 5: 4 Questions Your Website Should Answer
Your website needs to perform several functions. Before you design your site, it’s important to figure out what your brand is, and the way you want to portray yourself. Make a conscious effort to write the story of your business. You should literally sit down and compose the story of how you got to where… Read more »
