Every real estate agent knows they have to engage in geofarming. But it can be a slow and arduous process, especially if you rely on postcards to do the bulk of your work. We’re not kicking postcards—they’re great for increasing brand awareness—but they’re one of those “gotta be in the right place at the right… Read more »
How to Use Your Promotional Copies to Your Advantage
Why Should REALTORS® Be Blogging?
The majority of people searching for a new property will hop online to find new listings. As a REALTOR®, it’s vital that you have a credible and vast web presence. One way to do this? Blog. Although it may sound like a tired cliché, creating a blog can provide a wide variety of benefits for… Read more »
Prepping for a Conference
Attending conferences is an excellent way to network, and it’s also a great opportunity to learn and strategize for building your business. There is plenty to take away from a conference, but being prepared is key. Whether you are looking to make connections, learn tips for marketing your business, or both, having a clear game… Read more »
Reach Out to Clients for Holiday Marketing Touchpoints
Holidays and seasonal events are not only a great opportunity to promote your business and brand, but can serve as a platform for thoughtful connections between you and your clients. Christmas and Thanksgiving are obviously key opportunities, but even the holidays that go by without a second thought could prove extremely lucrative for you. You… Read more »
5 Tips to Create an Effective Email Subject Line
If done correctly, email marketing can be a successful way to capture brand exposure. However, it all boils down to the actual number of recipients that make the conscious decision to open your email. One surefire way to improve your open rates is by constructing an effective subject line. Below are a few tips to… Read more »
Exploring the 80/20 Rule on Social Media
Engaging your audience on social media can be quite challenging. Ultimately, the level of engagement boils down to the type of content you’re providing. Although you may have your own tactics, integrating the 80/20 content rule into your social media strategy can increase engagement. It simple terms, the 80/20 rule means that 80% of your… Read more »
The Best Elements for a Landing Page
Include these five elements on your landing pages to not only capture lead contact information but also close more deals In the online marketing world, a landing page is a page that a visitor is brought to after clicking on an ad. The primary focus of a landing page is to capture lead contact information…. Read more »
How to Use American Lifestyle Magazine as a Follow-Up Method
In real estate, following up with past clients and prospects is an integral part of staying top of mind. But it can be challenging to discover a catchall method that doesn’t seem too pushy or random. However, sending a high-quality marketing tool, like American Lifestyle magazine, presents you with numerous opportunities to reach out to… Read more »
Ep. 8: Why Salespeople Need Video
Nearly every marketing publication has stressed the importance of video for any company’s content marketing plan. ReminderMedia has been on a journey to produce more content, and one of the first things the company had to embrace was the production of more video. The first, and maybe best tip, is that you simply have to… Read more »
Marketing to the Entire Family
When it comes to sales, especially insurance or financial services, it’s important to connect with entire families and not just individual clients. When you work with families, you spread your brand further and create relationships that span generations. Video Transcription Alright, so if you’re in marketing, sales, a business owner, probably a hundred percent of… Read more »
4 Content Marketing Mistakes You Absolutely Want to Avoid
There’s really no overstating the value of content marketing. Offering something that informs, entertains, or elicits an emotional response from your audience will make them more likely to view you as a trusted authority. If they don’t immediately buy from you, odds are good they eventually will . . . so long as you continue… Read more »
Ep. 43: Interview with Shiva Irankhah: Staying Positive and Overcoming Failures
Getting past the tough times and waking up every day with a positive mindset may take some work, but the reward is great. Shiva Irankhah knows a thing or two about both, and has built a career for herself in the finance and insurance world that has made her an influential leader. In this episode… Read more »
