According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
10 Best Ways to Connect with Younger Homebuyers
10 Ways New Agents Can Adapt to Changes in the Real Estate Market
Since hitting a trough in the years following the 2008 mortgage meltdown, the number of real estate agents in the United States has grown steadily, reaching almost 1.5 million by the end of 2020, according to the National Association of REALTORS®. This upward trend has been helped along, no doubt, by the record-setting pace of… Read more »
Ep. 252: How to Use the Content Pyramid to Repurpose Content
Repurposing Content for Social Media Who should listen: This episode is for anyone who struggles with finding enough time to create the content they need to keep their audience engaged. Key point: If you consistently produce content in your field of expertise, then, over time, your audience will come to know, like, and trust… Read more »
Ep. 255: How this 29-year-old closed $93M in 5 months (with J. Mott)
The Best Way to Generate Leads in Real Estate Is to Start “Doing” the Job Who should listen: Any professional salesperson looking for a tried-and-true blueprint for how to succeed in their profession. Key idea: What you get out of a project, plan, task, or career is proportionate to the energy and commitment you… Read more »
Ep. 266: 8 Videos Every Business Should Be Filming
Video Marketing for REALTORS® Creating a marketing video for your real estate business can be easy. These are the 8 types you’ll want to film. Who should listen: Real estate agents and other entrepreneurs who want to add videos to their marketing toolbox, but aren’t sure what types of videos they need and how… Read more »
Embracing Changes in Your Real Estate Business
There are many reasons you may choose to make changes to your existing real estate business. Maybe you’re moving to a new city for a family commitment or as a precursor to retirement. Maybe you’re changing up your niche because of diminishing returns in your current business model. Whatever the reason for a shift in… Read more »
9 Outstanding Holiday Marketing Strategies for Real Estate Agents
Updated October 2, 2023 The holiday season is probably the time of year most closely associated with home. After all, it’s right there in the song: “There’s no place like home for the holidays.” At this time of year, when you’re looking for holiday marketing ideas that will reinforce your relationships and give a boost… Read more »
Ep. 300: Luke & Josh Expose Our Treasured Secrets & Tips
We’re Sharing Some of Our Best Marketing Advice for Small Business Who should listen: Listeners of Stay Paid and other inquiring minds who want to know our production team’s best tips for improving your marketing. Key idea: We could share an infinite number of tips, hacks, and secrets but, in the end, you will… Read more »
Write Amazing Instagram Captions for Your Business
When it comes to growing your brand on Instagram, it’s all about the little details. From the filters you apply to your photos to the hashtags you use to promote them, each choice you make plays a role in how your content will perform—and, ultimately, in how people will feel about your business. Though Instagram… Read more »
Product Toolkit: When to Write a Personal Letter for ALM
The inside cover letter is one of the most important parts of American Lifestyle magazine, and there are three situations where it should be customized by the sender. Sefton Eisenhart, a writer here at ReminderMedia, will review when custom composition is most effective. Video Transcription Are you always looking for new ways to maximize ROI… Read more »
How to Show Appreciation to Past Clients
Showing your clients that you care about them should continually be a priority. Your past clients are especially important, because these are people who know you and would probably work with you again, given the opportunity. Don’t put so much focus on potential clients that you forget about the people who helped you grow your… Read more »
How to Handle Difficult People in Business
In real estate, dealing with these kinds of colleagues can seem impossible. But even if you want to pull your hair out and storm away from the negotiating table, follow these tips to play the long game and make sure you win the war. Video Transcription Alright, so we’ve all been in that situation where… Read more »
