The buyer’s journey has changed forever. Now that technology is a ubiquitous part of everyday life, prospects have access to vast quantities of information. Most customers complete 60% of the purchasing process before they even talk to a salesperson—they do research before buying nearly everything. This stat is so important to real estate agents because,… Read more »
3 Forums Real Estate Agents Need to Join
Don’t Skip Office Hours as a New Agent
As a new agent, it’s tricky to decide how much time you should be spending in the office. You’ll even read a plethora of varying answers online. But, we want to set the record straight. When it comes to determining your hours, the question you should really be asking yourself is not how much time,… Read more »
5 Ways to Be Can Be More Productive on Social Media
Nowadays, social media is an important aspect of doing business. From staying in touch with clients to prospecting new leads, the benefits are endless. However, there’s a good chance that you spend a portion of your day either hopping online or scrolling through your apps to check your notifications—wasting both time and money. But not… Read more »
How to Create a Listing Ad That Sells
So you just got your hands on a beautiful property. What’s next? Create a killer listing ad! A listing ad is the ideal way to market a home. In fact, it’s the backbone of real estate. From the photography to the call to action, a properly designed ad can help quickly move a property, whereas… Read more »
Why Should REALTORS® Be Blogging?
The majority of people searching for a new property will hop online to find new listings. As a REALTOR®, it’s vital that you have a credible and vast web presence. One way to do this? Blog. Although it may sound like a tired cliché, creating a blog can provide a wide variety of benefits for… Read more »
5 Springtime Email Marketing Ideas for Small Businesses
Breath new life into your spring email marketing campaigns with these five fresh ideas If nothing else, springtime is a season of rebirth and growth. It’s when Mother Nature decides to infuse new energy into her domain. Small business owners would be well advised to follow her lead, so this spring use these five ideas… Read more »
The Best Elements for a Landing Page
Include these five elements on your landing pages to not only capture lead contact information but also close more deals In the online marketing world, a landing page is a page that a visitor is brought to after clicking on an ad. The primary focus of a landing page is to capture lead contact information…. Read more »
Can Technology Ever Replace the Real Estate Agent?
It seems like every day, new technology is weaving its way into all facets of industry. If you follow technology blogs or industry news, then the idea of technology eventually replacing face-to-face interactions altogether probably doesn’t sound that far-fetched to you. But, can the same be said for the real estate industry, which is still… Read more »
Optimize Your Content Marketing with Curated Content
Content marketing is a great opportunity to drive business and create customer loyalty. Providing proper content can give you a competitive edge and help you stay top of mind with customers and prospects. But, between juggling various marketing and sales efforts, how are you supposed to allot the appropriate time needed to create valuable content?… Read more »
Top Traits that Make You More Desirable to a Client
Selecting a REALTOR® is a thought-provoking and sizeable decision for clients. Whether they’re a first-time homebuyer or they’ve outgrown their current house, one can safely assume that copious research (via internet or word of mouth) will go into their selection process. So, how do you ensure that you best suit a client’s stringent requirements? Ensure… Read more »
4 Surefire Ways to Reach Millennials in Real Estate
Millennials have quickly become the largest generational group in the country, surpassing the baby boomers. What does this mean for REALTORS®? That there is an abundance of first-time home buyers that are perusing the market for an agent. To capitalize on this unmatched opportunity, REALTORS® must cater their marketing tactics to align with the needs… Read more »
5 Apps for Increased Productivity
“Lost time is never found again.” A lot has changed since Benjamin Franklin shared that thought, yet it remains as true today as it did then. There always seems to be more to do than there is time to get it all done. This can be especially challenging when you’re on the go. We have… Read more »
