The Ten Commandments of Relationship Marketing

Here in King of Prussia, we’re anxiously awaiting Pope Francis’s arrival in Philadelphia. All of the media coverage has got us hyped and as a result, we’ve been thinking about a few commandments of our own. So, in honor of Pope Francis’s visit to America, we’d like to share our list of relationship marketing commandments…. Read more »


4 Reasons Why Your Clients Aren’t Providing Referrals

It wasn’t supposed to be like this. You’ve built a base of satisfied clients. You provided great service. And you’re waiting for the referrals to come rolling in . . . and waiting . . . and waiting. What went wrong? Likely, one or more of these four situations is to blame: 1. They aren’t… Read more »


4 Tips for How to Stay Consistent on Social Media

Updated November 7, 2023 Adopt these four strategies used by successful social media marketers to consistently engage followers and meet your business goals I’m sure you’ve read a thousand times about the benefits of using social media. I think we all have. But very few tell you how to actually do it so here are… Read more »


5 Traits to Look for in a Great Referral Source

So many contacts, so little time. That’s the dilemma many professionals face when seeking referrals. To make the best use of your time, you need to prioritize your contact strategy. But after you reach out to your top clients, whom should you target? What qualities should you look for when selecting good sources for referrals?… Read more »


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How to Improve Engagement with Timely Content

Updated February 2024 The statistics are astounding . . . 500 million tweets are sent per day. (Social Sheppard) 1.3 billion images are shared on Instagram every day (Photutorial) 150 thousand new videos are uploaded on YouTube per minute. (Wyzowl) 4.75 billion pieces of content are shared on Facebook each day. (Wishpond) With so many… Read more »


American Lifestyle Magazine Is Getting an Updated Look!

We’re excited to announce that in Issue 70 of American Lifestyle magazine—with deadlines beginning this spring—we’ll be updating our look! Don’t worry! We’re not talking a major redesign—just a simplified and more modern look that is easily translatable to the digital environment. Everything that you know and love about American Lifestyle will remain the same,… Read more »


How to Make and Stick with Your New Year’s Resolutions in 2015

It’s that time of year again. When the calendar flips to January, hopeful individuals and small businesses resolve to change their ways—to be more successful, happier, or just better in general. Yes, it’s time for our annual New Year’s resolutions. But why do we make them? And do they really work? According to a recent… Read more »


5 Reasons to Integrate Your Content Marketing and Social Media Strategies

Updated August 2023 It’s a fact—content marketing is far more than just a buzzword or fad. It’s one of the most important and critical elements in the strategic marketing plan of every top business. Whether you’re a large real estate brokerage or a single agent, it’s one of the most powerful tools available for connecting… Read more »


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The New and Improved ALM.com

We’ve said it before and we’ll say it again: every great business needs a solid web presence to back it up. It doesn’t matter if you are a toy manufacturer from Kentucky or a sales and marketing company from California—a great website can help you stand apart from the competition and instill trust in your… Read more »


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See Success with These Marketing Strategies

Marketing is an essential (if not the most essential) aspect of any successful business, but in an increasingly digital world, it can be difficult to know what strategies will work best for you and how to implement them. There are hundreds of different types of marketing tactics out there, so how can you navigate through… Read more »


How Facebook Pixel Can Transform Your Business

Considering all the time and resources you spend marketing on Facebook, you want to know that you’re getting the best possible return on your investment. Facebook Pixel is a sophisticated piece of code that gives you a bird’s-eye view of your digital marketing efforts across Facebook and your website. And it’s revolutionizing the way people… Read more »


Ep. 59: Top 4 Stay Paid Sales Episodes

As anyone who’s done it knows, there’s no shortcut to becoming a great salesperson. It takes plenty of real world experience, not to mention the guidance of seasoned veterans who’ve spent years honing their craft.  This special “best of” episode of Stay Paid highlights some of the most useful pieces of expertise shared on… Read more »