As of September 2023, the National Association of REALTORS® had a membership roster of more than 1.5 million people. Odds are, wherever you are there are plenty of other agents competing for the same clients and listings. So how can you ensure that your service and personality stands out so you can generate leads more… Read more »
7 Ways Agents Can Differentiate Their Service from the Competition
Ep. 401: Optimize Your Google Business Profile and Rank Higher
How to Improve Local SEO and Appear Higher in Search Results Formerly Google Business Page, an up-to-date Google Business Profile and knowledge of how to optimize it for local SEO searches are essential to improving your rank in search results and appearing in the Google Pac. Check out these 2022 statistics provided by Backlinko… Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
Ep. 368: Quiz: What Motivates You?
Intrinsic Motivation and Extrinsic Motivation Plus 5 Motivational Types That Explain What Drives You to Act Who should listen: Anyone interested in discovering the source of their motivation and using that information for self-reflection and understanding others better. People who supervise others will especially benefit from knowing what drives others to perform at their… Read more »
Here’s What Agents Should Post on Facebook and Social Media
What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »
Ep. 332: How to Write Engaging LinkedIn Articles (and Why You Should)
Writing for LinkedIn Who should listen: Small business owners who want to know how to write articles for LinkedIn that will boost their credibility and attract potential clients. Key idea: Potential clients are using LinkedIn to find out more about the professionals they may hire. Make sure your profile includes expertly written articles that… Read more »
10 Ways New Agents Can Adapt to Changes in the Real Estate Market
Since hitting a trough in the years following the 2008 mortgage meltdown, the number of real estate agents in the United States has grown steadily, reaching almost 1.5 million by the end of 2020, according to the National Association of REALTORS®. This upward trend has been helped along, no doubt, by the record-setting pace of… Read more »
ReminderMedia Partners with SHARE Cancer Support
For the past 8 years, ReminderMedia has partnered with various charitable organizations to help raise funds and awareness for the remarkable work they do. This year, we selected SHARE Cancer Support, a national nonprofit that supports, educates, and empowers women affected by breast, ovarian, uterine, or metastatic breast cancer, with a special focus on medically… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
Ep. 298: Email Marketing: Testing What Works
Subject Line Testing and Other A/B Split Testing Techniques Who should listen: Anyone wanting to improve the effectiveness of their email marketing, including their open rate, click-through rate, and more. Key idea: If you don’t test, you won’t know what is working and what needs to be adjusted. Action item: Conduct an A/B test… Read more »
7 Ways to Promote Yourself and Your Real Estate Listings With Video
You hear all the time that video marketing is an effective way to promote your listings and your business as a real estate professional. However, for many agents and brokers, it can be intimidating to consider launching a video presence online and on social media. The good news? You don’t have to look like an… Read more »
Diversifying Your Current Client Base
The past year-plus of pandemic living has, in many ways, made many people and communities withdraw from their accustomed way of living. While some have found it easy and exciting to branch out and return to their previous level of social interaction, others may still be struggling to find their footing in a post-pandemic world…. Read more »
