How to Create a Listing Ad That Sells

So you just got your hands on a beautiful property. What’s next? Create a killer listing ad! A listing ad is the ideal way to market a home. In fact, it’s the backbone of real estate. From the photography to the call to action, a properly designed ad can help quickly move a property, whereas a poorly designed ad can do the exact opposite. When creating your next ad, use this list to make each component shine, resulting in the property exiting the market faster than you can say “sold!”

  • Headline: In real estate, first impressions are key. When it comes to an ad, it’s vital to realize that you only have a split second to catch a reader’s attention. A thought provoking headline will be eye-catching enough that it sets your property apart from the other listings. Phrases like “perfect location,” “check this out,” and “your dream home awaits” will stop prospects in their tracks and compel them to continue reading.
  • Description: The description is the narrative of the ad—it tells a story. That being said, it’s important to consider your audience. Descriptive adjectives can help the reader envision himself/herself in the house. Aim to include words like charming, spacious, and friendly. Leverage the house above the competition by including name-brand upgrades and expansion possibilities. Although you’ll want to pack the description full of information, less is always more.
  • Photography: A picture truly speaks a thousand words. Although DIY photography is possible, it’s best to consider a professional for superior images. According to a Redfin study, homes with high-quality photos garner 61% more online views. However, if your budget is tight, there are a few things to consider when taking your own photos—try to refrain from shooting straight on, shoot from either a low or high angle, and use natural light, when possible.
  • Call to Action: The call to action is meant to initiate a response—it tells the reader what you want him or her to do. Typically, a thought-provoking call to action includes actionable words and is large enough for a reader to notice. Three popular examples include “text me to set up an appointment,” “call me for more information,” and “view additional images on my Facebook page.” Keep in mind that it’s best to only list essential contact information—you don’t want to miss an e-mail by putting an address that you hardly check.

Remember to keep the above components in mind whenever you receive a new listing. If you’re still struggling to develop a cohesive ad—relax—our Creative Services department can create you an ad that sells.


Written by Jennafer Benvenuto

A writer with a knack for creating meaningful content and becoming best friends with every dog she meets.