Objections are a common occurrence in sales. While they can deter even the seasoned salesperson, there’s no reason to let them stand in your way. In today’s episode of Stay Paid, Josh and Luke break down the process of overcoming any objection by using the Acknowledge, Isolate, and Overcome process. Key Points The key… Read more »
Ep. 52: How to Overcome Any Sales Objection
4 Relationship Marketing Strategies That Are Backed by Science
Ask 10 people for effective marketing strategies, and you’re likely to get 10 different answers. Knowing which to trust can be a real challenge. Fortunately, it’s not always a matter of opinion. According to Marketing Metrics, the probability of selling to an existing customer is 60-70% compared to just 5-20% to a new prospect. Bain… Read more »
Make the Client the Hero of the Home-Buying Saga
Anyone in marketing knows that brands need to make the customer the hero of the story. Whatever product or service is being sold, it should never come onto the scene as the knight in shining armor. Instead, it should enable the client to achieve victory, not rescue them. This can be applied directly to the… Read more »
Your Old Listings are a Goldmine
Landing a listing is a glorious accomplishment, but don’t go resting on your laurels just yet. There still a lot of gold in them there hills, and if you want to maximize your profit, you need to take hold of that momentum to gather more sweet, sweet leads. Video Transcription Alright, now that you got… Read more »
Ep. 2: Dominate Your Community—Become Industry Synonymous
The greatest achievement of any service-based sales professional is to become industry synonymous. Being industry synonymous is an apex. It means that when someone thinks about your field, you are the personification of the word. You have made yourself known, cultivated your sphere, and reached the top of your game. You need to market yourself… Read more »
The Dangers of Taking a Reduced Commission
When a client is on the fence, and a strong breeze could blow them into your camp, it is tempting to create a favorable wind by offering to take a reduced commission. Sometimes agents agree to it impulsively; they get caught up in the heat of the pitch and make the offer without thinking it… Read more »
The Benefits of a Gimmick
The gimmick is as old as sales itself. The reason that gimmicks get such a bad rap is probably because they are viewed, at best, as irrelevant to the business. At worst, they can be deceitful. via GIPHY But there are certain gimmicks that are tasteful, a bit cheesy, and lovable. Most importantly, they attract… Read more »
The Secret Behind Facebook’s Boosted Posts
If you’re unfamiliar with it, using Facebook as a paid advertising method can seem like uncharted territory. However, if you’re looking to get started, a boosted post is a relatively simple way to garner more exposure and engagement with your audience on Facebook. What is a boosted post? It’s important to note that a boosted… Read more »
Customer Story: “Many People Have Contacted Me”
Shelly Rockoff is a Loan officer who has worked with a lot of clients over the years. “You build a rapport with these people, and you want to keep the connection, but things get crazy, people have busy schedules.” Shelly wanted to be able to stay in touch with her past clients in a sustainable… Read more »
Customer Story: “It’s Not Your Typical Piece of Marketing”
Michelle Renteria understands that prospects have more resources than ever before when it comes to realty. She has to go above and beyond to stand out. “Creating value for our client is really important, and can be challenging.” She uses American Lifestyle magazine as a cornerstone of her outreach because, “It’s really packaged so beautifully,… Read more »
Customer Story: “It’s a Quality Piece”
For clients to remember Andy Berglund, he knows that he has to stay top-of-mind for years at a time. No matter how amazing your service was, if you don’t stay in touch with past clients, they are bound to forget who you are. In the real estate game, being forgotten is a terrible fate. Andy… Read more »
Don’t Let Them Get to You
Unfortunately, difficult clients can go hand-in-hand with business. Even if your customer service department is as pristine as Amazon’s, clients are bound to have some sort of an issue. Although the pesky ones can cause an extra headache, there are certain methods to help your team better handle a trouble-client’s madness. Stay calm. A general… Read more »
