In life, there are two types of people—either a leader or a follower. While both have their own unique benefits, when it comes to being successful in the workplace, strong leadership qualities are known to carry people to victory. Although great leaders come in all shapes and sizes, there are a few innate qualities that… Read more »
3 Qualities That Make a Strong Leader
Wendy’s Snarky Tweets: Childish or Genius?
280 characters—that’s all that goes into a tweet. But, for the popular fast food chain Wendy’s, it’s so much more. What started as a few lighthearted comebacks, has evolved into a notable social media presence that has set the stage for their brand. The majority of large brands use social media to promote their products… Read more »
The Benefits of Client Testimonials for Agents
In an industry like real estate, client management is more than a buzzword. In fact, it’s a main factor in what keeps your business afloat. Not only can client satisfaction make your job easier, it can lead to powerful testimonials that can help increase the volume of your sales. But you may be wondering—just how,… Read more »
The Emotional Roller Coaster of Home Buying
Buying or selling a home can be one of the most exciting, yet stressful processes of a person’s life. Some clients have more ups and downs than others. There are ways you can prepare clients from day one so they know what to expect. That way, when things go well, they will have enough breathing… Read more »
Work Your Marketing Collateral
The moment we launch a marketing effort we start anticipating ROI, waiting with bated breath to see whether or not a campaign was effective. We’ve invested time, money, or both, and now we expect a payoff. This kind of waiting and expectation can be fatal to even the most well-thought-out campaigns. The most successful marketing… Read more »
Should You Be Texting Your Customers?
In short, absolutely. Think about the last time you received a call on your cell phone from an unknown phone number. Did you answer? Chances are that you ignored the call and let it go straight to voicemail—there’s no shame in that. The majority of society does the same. However, when it comes to business,… Read more »
How to Compose a Compelling Value Proposition
Most people who call sales a career don’t necessarily take the time to compose a specific value proposition. They have a loose idea of what they bring to the table, but they haven’t compressed it something concrete that they can memorize like a prayer and rework like a proposal. In sales, when we go to… Read more »
Analyze the Intent of Your Customers
Deep down, what do your clients really want? They obviously want to buy or sell a house. But any good real estate agent knows that a client wants so much more than four walls and a roof. Home ownership holds a lot of meaning to the people making the purchase or sale. No two clients… Read more »
The Power of Belief
Many of us are not lucky enough to represent a product we love when we take our first sales job. Instead, we hype steak knives or exaggerate the quality of used cars. These are the proving grounds that churn out salespeople—boot camps where we learn what we’re made of. We get a taste of the… Read more »
How These REALTORS® Increased Their Referrals by 20%
Like many real estate agents, Tom and JoAnn Jacobs are busy working with their clients, but they still wanted to stay in touch with their past clients. Whatever they did to maintain these relationships had to be easy, affordable, and something their clients would love. Their own personally branded magazine was the answer. Check out… Read more »
How to Develop a Compelling Value Proposition
A while back we wrote about the importance of defining your What? How? Why? If you haven’t done that yet, go back and read the article for some practical tips. It’s an important concept to guide all your marketing efforts. A firm understanding of your What? How? Why? will help you turn possibilities into leads,… Read more »
5 Traits to Look for in a Great Referral Source
So many contacts, so little time. That’s the dilemma many professionals face when seeking referrals. To make the best use of your time, you need to prioritize your contact strategy. But after you reach out to your top clients, whom should you target? What qualities should you look for when selecting good sources for referrals?… Read more »
