It’s crucial to understand the best practices of content marketing so you can succeed at the business you’re putting out to the world. There could be an endless list of practices, but these are the key ones to keep in mind when you’re strategizing your way into the new year. Produce quality over quantity Sure,… Read more »
The Best Practices for Content Marketing
Ep. 380: Creating a Sales Playbook That Actually Works
Building a Sales Playbook Who should listen: Anyone, including solopreneurs and regardless of industry, who needs reasons and guidance for putting together a detailed sales playbook. Key idea: You can’t track what you don’t measure, and you can’t measure what you don’t know. Whether you call it a sales development playbook, a sales enablement… Read more »
Ep. 276: Our Secrets for Selling at Conferences and Trade Shows
Conference Vendors’ Insider Tips to Sell More at Conferences, Conventions, Trade Shows, and Expos Who should listen: Professionals who use conferences and trade shows as part of their marketing and sales strategies. Key idea: Careful planning, execution, and postconference follow-up are the keys to making your attendance at conferences and trade shows a success…. Read more »
Ep. 296: Instantly Build Your Database with Circle Prospecting
Circle Prospecting: You’ve Got Options Who should listen: If you’re a real estate agent looking for tips about how to get enhance your circle prospecting and enjoy greater exposure, gather more prospects, and win more leads, then this week’s episode is for you. Key idea: There’s more to circle prospecting than mailing Just Sold… Read more »
Ep. 306: 4 Reasons to Host Client-Appreciation Events + Best Practices
4 Can’t-Miss Ideas for Memorable Client-Appreciation Events Who should listen: Service professionals wanting ideas and best practices for planning client-appreciation events. Key idea: The most important part of any client event is ensuring you follow up with attendees after the party. Action items: Plan an intimate client event with a few key clients, and… Read more »
Content Marketing Strategies for Renters and Younger Buyers
Millennial and Gen-Z buyers make up the vast majority of current and potential buyers in markets throughout the country. These generational cohorts may wait longer to buy their first home than previous generations did, but, for most, it is an important part of their overall financial and lifestyle plan. As a real estate professional, positioning… Read more »
Ep. 310: Naughty or Nice? 12 Tips for Managing Customer Relationships
Client-Relationship Management Requires More Than Not Screwing Up Who should listen: If you’re looking for ways to improve your client and customer relationships, this quick list of dos and don’ts will help keep you in good standing. Key idea: When you do something unexpected and well, you create raving fans. Action item: Set a… Read more »
Ep. 319: Best of the Best Sales and Marketing Tips from 2021
The Best Sales and Marketing Tips We Heard in 2021 Who should listen: Entrepreneurs and small-business owners who want to know the best sales and marketing tips from people who have succeeded in their businesses. Key idea: Success requires that you commit to consistent action. Action item: Listen to each of these 8 episodes,… Read more »
Here’s What Agents Should Be Posting on Instagram and Social Media
Who knew that when you became a real estate agent, you’d also have to become a prolific social media expert? Google is full of queries asking about real estate agents and what they should be doing on Instagram and social media: Does Instagram work for REALTORS®? How do I market myself as a REALTOR® on… Read more »
Ep. 252: How to Use the Content Pyramid to Repurpose Content
Repurposing Content for Social Media Who should listen: This episode is for anyone who struggles with finding enough time to create the content they need to keep their audience engaged. Key point: If you consistently produce content in your field of expertise, then, over time, your audience will come to know, like, and trust… Read more »
Ep. 359: Building Better Client Relationships (with Ron Williams)
Building Customer Relationships Who should listen: Small business owners and solopreneurs who want practical advice about building client relationships. Key idea: Relationships with clients must be authentic if they are to last and produce more business. Ron Williams, owner of Faith, Family, and Finances LLC, has been in the financial and insurance industries for… Read more »
Ep. 395: 4 Essential Tips for Building Rapport with Clients
Building Rapport with Clients Who should listen: If you’re someone seeking guidance on how to build a good rapport with clients in ways that encourage them to know, like, and trust you, then you’ll benefit from today’s discussion. Key idea: Building rapport isn’t something that can be scripted. You need to be authentic, but… Read more »
