Step-by-Step Instructions to Set Up a Facebook Business Page

Are you looking to grow your brand on Facebook? While you can make connections through your personal account, the only way to truly make waves on Facebook is through a dedicated business page.   Today on Put a Pin in It, Andrea Tremper gives step by step instructions for creating a professional business page that… Read more »


Creating a Facebook Ad

How to Create a Facebook Open House Ad

Are you looking to launch an engaging, targeted Facebook ad for your open house, listing, or other product or service?   Today on Put a Put a Pin in It, Andrea Tremper gives step by step instructions for creating an effective targeted ad that will really get results. Video Transcription Whatever line of work you’re… Read more »


The Advantages of Tear out Cards

American Lifestyle magazine is designed to drive repeat and referral business. To do such, the content is unique, informative, and customizable. From delicious recipes to compelling articles, each issue is filled to the brim with content that helps you leave a lasting impression. One of the most popular ways that the magazine helps you reach… Read more »


Why Giving American Lifestyle Magazine as a Gift Works

In an industry where relationship management is one of the main pillars, client perception is crucial. To increase their image, agents provide gifts to clients for various occasions—closings, holidays, and special events. From signs that display a homeowner’s new address to baskets of delicious baked goods, the gift options seem to be endless. However, if… Read more »


A financial advisor holding a newspaper and a briefcase

How Advisors Can Increase Retention with the 80/20 Rule

When you work in financial services, it can be extremely difficult to juggle all of your responsibilities at once. To keep your business afloat, you need to work to attract new prospects while frequently touching base with existing customers—not to mention all the hard work you put into actually managing wealth. On top of all… Read more »


Customer Story: “Its Got a Taste of Class”

Stacey McShane is in a niche market. The company she works for, HP Flanagan, Inc. Builders, knows it’s crucial to stay in touch with past clients because, as luxury builders, they thrive off of the referrals of satisfied customers. American Lifestyle magazine is their way of staying in front of their most important contacts. “Its… Read more »


Article Spotlight: CRAFTED at the Port of LA

Housed in a WWII-era port warehouse on the LA waterfront, CRAFTED at the Port of LA provides local artists an opportunity to share their handmade goods with the public in a unique, open market environment. Widely known as America’s Port, the LA waterfront is America’s premier gateway for international commerce, and because port operations are… Read more »


11 New Ideas for Distributing Your Promotional Copies

Clients share how they use their personally branded magazines to grow their contact databases and generate leads Whether you’re new to our personally branded magazines, or you’ve been mailing a while, don’t you think it’s safe to say that your contact list could use a little updating? Everyone knows that your core clients and sphere… Read more »


Heat Up Your Summer with Issue 70

American Lifestyle magazine Issue 70 hits homes right in the heart of summer—the prime time for social gatherings, home improvement projects, and making real estate moves. As our annual Summer to Sell real estate promotion, Issue 70 includes seven timely articles, great recipes, and of course, a slew of industry specific ads to customize and… Read more »


Should You Incentivize Referrals?

Every now and then I’ll get an unsolicited email from a headhunter about some position or another. Many are for jobs that have nothing to do with writing or marketing, and often they are for positions located several states away from where I live. But they aren’t completely irrelevant. Most of these emails conclude by… Read more »


2016 Inc. Women’s Summit Recap

More than one-hundred aspiring entrepreneurs, tech moguls, and powerful business people gathered for the 2016 Inc. Women’s Summit in New York City on November 3—to listen to and be inspired by a handful of some of the most important players in the business world today. The event kicked off with headlining speaker, Barbara Corcoran, a… Read more »


Customer Story: “You Have to Spend Money to Make Money”

“You have to spend money to make money.” It’s a classic saying in marketing, and it’s one that Bob Gordon, Associate Broker at RE/MAX CENTRE REALTORS®, believes to be true after 35 years in real estate consulting. As a top 1% performer in his office—and top 5% in his state—Bob stays busy by hosting his… Read more »