Stacey McShane is in a niche market. The company she works for, HP Flanagan, Inc. Builders, knows it’s crucial to stay in touch with past clients because, as luxury builders, they thrive off of the referrals of satisfied customers. American Lifestyle magazine is their way of staying in front of their most important contacts.
“Its got a taste of class, a taste that really goes along with our brand.”
Stacey also noted that the magazine has paid for itself many times over, recalling one vivid example of its success: “As a result of receiving the magazine, one of our clients referred us out, and we ended up getting two luxury, high-end custom home builds, including our first job of over $1,000,000.”
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